5 Perspectives on The Brands to Watch in 2018

Who's going to stand out this year? Will brands that took a battering in 2017 make a statement in 2018? Will it be the year of challenger brands or incumbents? To bring you answers to these questions ...
9 minute read

5 Examples of Consumer Brands with Awesome Social Media

 
8 minute read

Snacks Brand Index 2018 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the snacks sector, as determined by real consumers.
3 minute read

10 Ways To Understand and Shift Your Brand Perception in 2018

Think you know what your brand represents? I’ll let you in on a little secret; it’s not what you say in your slogan, brand values or advertisements. It’s whatever consumers say you are.
11 minute read

5 Things That the Strongest Brands Focus on

Nothing lasts forever.
5 minute read

5 New Year Resolutions to Help Your Brand in 2018

New Year resolutions don't just have to be for individuals. The idea of improving, quitting bad habits and enjoying a more productive, successful year can be just as valid for business and teams.  ...
7 minute read

5 Brand Health Checks to Do Before You Start 2018

At the start of a new year, many of us make pledges to go to the gym, stop drinking and overhaul our diet, but how many brand owners resolve to improve the health of their business?
6 minute read

The Impact of Brand on Digital and Performance Marketing

A senior marketer at a well-known consumer startup recently told me that their performance marketing team just don't believe brand metrics impact performance marketing. (They worked on brand ...
6 minute read

How British Brands Are Perceived in the UK and USA

When you think of British brands and products that are ‘Made in Britain’, what do you associate them with? Quality and heritage, perhaps? Or maybe high price tags and old fashioned style?
2 minute read

Turn your brand data into brand intelligence

A recent Forrester study has confirmed that marketers tend to prioritize access to data over data analysis:  while 69% of respondents said that “easy access to all media and customer data” is an ...
6 minute read