Health & Wellness Brand Index 2018 Q2

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Health & Wellness sector, as determined by real consumers.
3 minute read

The Healthy Snack Brands Nibbling Away at the Industry

From Nakd bars, to Oppo ice cream, to Hippeas chickpea puffs, to The Giving Tree’s broccoli crisps, the market for healthy snacks is becoming ever more diverse.
5 minute read

100 Great Survey Questions for Every Kind of Consumer Insight

Writing great survey questions is probably the most important step when running a consumer insights project.
10 minute read

The Competitor Intelligence Survey Template

It’s a fact of life that no brand exists in a vacuum. Our economy, by its nature, includes competitive markets, some more saturated than others, but all with multiple players operating.
5 minute read

The Brand Tracker Survey Template

 If a tree falls in a forest and nobody’s around to hear it, does it make a sound? Similarly, if a new product is launched, but the brand doesn’t resonate with consumers, does anybody notice it?
4 minute read

Snacks Brand Index 2018 Q2

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Snacks sector, as determined by real consumers.
3 minute read

The Old-Timer Making Waves as a Newcomer: The Rise of Disaronno

Back in 2017, when we ran our first alcohol brand index, Disaronno was nowhere to be seen. This time around, though, the amaretto brand which dates back to 1525, not only ascended into our table of ...
6 minute read

Alcohol Brand Index 2018 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the alcohol sector, as determined by real consumers.
3 minute read

Breaking the Mould: How Superdry’s Succeeding by Doing its Own Thing

It’s a tough gig at the moment for fashion retailers. The high street is a place where competition is fierce and, increasingly, footfall is on the decline. Bastions of retail are seeing their profits ...
8 minute read

Moments in History Changed by Consumer Insight

The pivotal scene in the recent Oscar-winning, The Darkest Hour, captivated viewers across the world. Winston Churchill—stuck between a Parliament resigned to accepting tyranny’s demands—and his own ...
6 minute read