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2023 US consumer trends report
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Good market research can make or break a business—when times are good it can lead you to those all-important growth areas, and when times are tough it can give you a vital way to predict your market’s direction.
At the core of market research is collecting consumer insights. Successful businesses invest in a market research tool like Attet and SurveyMonkey to gather vital customer feedback with engaging surveys, but sometimes this platform falls short.
If you’re looking for SurveyMonkey alternatives and competitors with advanced features that allow you to gather customer insights that inform your data analysis, product development and marketing plans, we’ve created this list of the best tools to help:
SurveyMonkey is a customer feedback and data collection tool that allows you to send surveys directly to your target market. Their tool can also help business owners with the technical side of market research, such as data analysis and survey management.
So, why should you look for a SurveyMonkey alternative?
SurveyMonkey’s audience isn’t the most diverse and representative, giving you insights that might miss the mark.
Other tools offer data quality that ensures your insights are checked and represent your audience’s true attitudes and behaviors.
One reviewer cited SurveyMonkey as a ‘basic tool for basic needs’, with little room for customization.
If you want more advanced features or an easy to edit survey, you should be prepared to pay for an enterprise account. This is also true for brand owners looking to drill into specific niche audiences, as SurveyMonkey uses a cost-per-response model based on the demographics you’re trying to reach.
Combine this with the fact that only two devices can use an account at once, and it’s easy to see why some users are looking for alternatives.
While many competitors offer a simple drag and drop builder, many SurveyMonkey users have noted difficulty changing the way their surveys look. Whether it’s changing font size or survey colors to match your branding, the platform makes it difficult to change the formatting of their surveys.
SurveyMonkey offers a free trial, and a paid plan for teams that starts at $25 per month. Considering the above issues, some users find ‘it’s pricey for what you get.’ When combined with the fact that there are cheaper alternatives out there offering similar features and many realize it’s worth doing a little research into good SurveyMonkey alternatives.
SurveyMonkey’s cost-per-response pricing also makes it hard to estimate how much of your marketing budget their surveys will cost, adding to the above issues.
When we discuss SurveyMonkey alternatives, we’re talking about the cream of the crop: platforms that take up less of your budget, offer a variety of features, and provide survey data that gives you real insights into what customers want.
Attest is the perfect SurveyMonkey alternative if you’re looking for regular access to quality consumer insights that guide your key business decisions.
Attest’s platform is designed for fast-growth brands that need high quality, reliable consumer data with a fast turnaround. When you sign up to Attest, expect actionable insights in days, not weeks or months.
I’ve been very happy with the data quality. And I think the fact that you have the Customer Research Team to help you as well means you can be sure the data is very robust.Liz Yates, Head of Growth, Oddbox
I’ve been very happy with the data quality. And I think the fact that you have the Customer Research Team to help you as well means you can be sure the data is very robust.
Our intuitive platform is built to offer data quality and reliability. We remove poor quality responses so everything you see in the results dashboard you can trust. And we’ve doubled down on data quality controls, triple checking responses for red flags like:
The best part? You don’t need to be a marketer to use Attest. Anyone from your team can get involved with market research.
It’s easy to set up your first survey using Attest’s templates, and your package will include designated research expertise to give you specialized training and assistance to help you make the most of your insights.
Pricing: Sign up for free (or see our pricing page for further details)
With Attest you get fast, reliable insights delivered when you need them. You also get designated support from our in-house Customer Research Team to make sure you can make the most of your insights
You don’t have to worry about the pressure of DIY market research surveys, because our Customer Research Team will be with you every step of the way, helping you get the most out of our platform.
Insights from Attest are flexible, and you can narrow down your audience as much as you like to gain specific market insights.
Our selection of demographics ranges from basics like age and location, through to specifics like household income, employment sector and pet ownership. Simply pick and mix what you want and you’ll see the available audience. The price per response stays the same, regardless of how granular you wish to go with your targeting.
But because we also believe in empowering people to uncover their own insights, we’ve also launched an automated insights report. This includes tools that automatically find valuable insights in your survey data. It also finds themes and sentiments expressed in open text responses, saving you time performing a sentiment analysis so you can spot trends more quickly.
Once you’ve built your survey, you can preview it exactly how a respondent would before you send it to your selected audience. You can even invite colleagues to do the same and leave comments directly in the survey.
Whether you’re a seasoned marketer or new to gathering insights, the platform is designed to streamline your process. Whether you need a template that’s ready-to-go or you want suggestions to improve your survey questions and avoid bias, Attest is there with a helpful suggestion.
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Attest’s platform and visual results dashboard allows you to interact with and better understand specific audiences, so you can make smarter decisions when it matters for your business
As SurveyMonkey Alternatives go, Google Forms is basic, with just the essential features you need to create and send a survey. Known for its simple user interface and easy data collection, users can send unlimited surveys with unlimited survey questions with their free version.
Google Forms is best suited for businesses who already have an established list of contact details for survey respondents, but even then you cannot automate your surveys or send them to a large number of email addresses at once.
As for data collection and analysis? The platform has no built-in audience and therefore no ability to dig into niche demographics. Other users admit that the platform can be difficult on mobile, lacks advanced features like skip logic, and doesn’t offer offline response collection.
If you’re looking for an advanced survey tool suitable for professional marketers and a corporate environment, it’s better to look into a specialist tool like the others we’ve listed.
Pricing: Starts at $12 per month
SurveySparrow is an alternative to SurveyMonkey with a focus on mobile-first online surveys.
Their engaging user interface makes it simple to create polls and surveys, view survey results, and build a conversational relationship with users. With dedicated NPS surveys and an intuitive results dashboard, many rely on SurveySparrow over other survey tools when it comes to increasing their survey completion rate.
However, SurveySparrow is not without its own downfalls: several users mention usability issues and issues with their pricing plan, as many key features are locked behind a paywall. This means many users find themselves looking for an alternative that offers better features, even if that means going for a higher-budget competitor.
Pricing: Starts at $19 per month
If you’re looking for a survey tool that doesn’t require advanced IT skills, look into Zoho Survey. Their user-friendly interface makes it simple to create surveys, collect responses and export survey results; if you’re looking for the bare essentials, it’s a great SurveyMonkey alternative. Put simply, Zoho Survey offers many of the same features, with a few extra integrations available.
Despite the easy-to-understand survey builder, many users cite difficulties in onboarding when it comes to Zoho Survey. While it’s easy to create simple surveys, more in-depth customization features are out of reach for marketers using this survey software.
Pricing: Starts at $25 per month
If you’re looking for an intuitive survey tool with the option for third party integrations, Typeform could be the SurveyMonkey alternative for you.
With the option to go beyond surveys and also create quizzes and forms, Typeform’s survey software is built to have that ‘personal touch’ many brands are missing.
Typeform’s aesthetically-pleasing surveys have powered marketing research for many businesses, but that doesn’t mean they’re without fault.
Despite having the option for many third party integrations with their platform, several users report these as confusing to use. Many users are less than impressed by Typeform’s poor customer service and tech support, meaning if your team has a hard time with the software it could be hard to get the insights you’ve paid for.
Pricing: Starts at $35 per month
Jotform’s online survey software makes survey creation less daunting by sporting thousands of ready-to-go survey templates.
Whether you’re creating simple or complex surveys, Jotform allows you to collect feedback on everything from customer experience to employee satisfaction. With Jotform, you can do more than create surveys — you can create quizzes and export important data in a variety of file types.
However, the survey tool is dragged down somewhat by poor customer service, with many users reporting usability issues that go unresolved for some lengths of time due to a lack of support.
While Jotform sports a large number of customizable survey templates, many users find this SurveyMonkey alternative lacking in the vital support they need to achieve the most from their customer insight surveys.
Pricing: Starts at $39 per month
If you’re looking at marketing tools that allow you to conduct customer satisfaction surveys, you’ll be no stranger to Pollfish.
Many cite their easily customizable survey demographics as a key reason why Pollfish stands out from other alternatives to SurveyMonkey. Pollfish pricing starts at $95 per month, with optional expansions depending on the amount of questions you ask and responses you receive.
Their platform is most useful for users looking for speed: respondents are offered Pollfish surveys while they are using a third-party app, which often means they respond to surveys quickly in order to resume what they were doing before.
This creates a double-edged sword for marketers using Pollfish: they receive a lot of data quickly, but it may not be the best decision to base your next marketing campaign on hastily-answered survey questions from consumers with other tasks on their mind.
Pricing: Starts at $95 per month
Suzy is a respected market research tool that allows US-based business owners to collect qualitative customer feedback and conduct user research. Suzy offers users a variety of ways to connect with users, like 1-1 video interviews and survey questions.
However, due to their US-only limitations (Suzy’s audience is around 50k consumers across the United States), users looking to conduct international market research and collect data from a broader audience may be left disappointed with their offering, and looking for Suzy alternatives.
Pricing: Varies depending on the licenses and question types you need.
Toluna stands out from other SurveyMonkey alternatives with a survey tool that comes with in-depth reporting dashboards, a reputation for excellent customer support, and custom research programs that make it easy to create surveys and analyze customer feedback.
Some users cite Toluna’s higher price tag as a reason to dislike the platform, while others find themselves looking for real-time market data the platform does not provide.
Other users report significant issues with their data quality which need to be corrected after their survey responses are exported, costing the team time and energy they could spend creating a marketing plan based on reliable data.
Pricing: Available on request
Qualtrics is a favorite among marketers who find issue with SurveyMonkey’s lack of advanced insights.
Their survey software makes customer experience management accessible, but not necessarily easy. With a wide variety of question types and intuitive features that support survey customization, there’s no shortage of things to like about Qualtrics.
While many users praise Qualtrics for their variety of features, several report that a lack of onboarding and need for training before fully understanding the software presents a problem for many Qualtrics users.
Combined with a lack of third-party integrations it’s easy to see why some users are looking for Qualtrics alternatives.
Here’s a quick breakdown of the key features you should consider when choosing an alternative to SurveyMonkey:
And there you have it: the best SurveyMonkey alternatives and competitors, their features, strengths and weaknesses.
So, who is the best SurveyMonkey alternative?
Attest is the market research platform tailored to give businesses fast, high-quality insights. Where SurveyMonkey has users pay-per-seat, we allow unlimited collaboration so everyone on your team can get involved when you create surveys.
Attest also offers specialist advice from our Customer Research Team experts, all included in the price of your subscription.
With Attest, you’ll never have to worry about getting lost in your data, difficulty understanding our UI, or anything else- we’re here to help you every step of the way. And if you prefer a DIY approach, we’ll take a step back and allow you to enjoy our intuitive market research templates.
Attest offers the best of both worlds in consumer research: cutting-edge tech and dedicated research expertise to give you unrivaled consumer insights.
Senior Customer Research Manager
Nick joined Attest in 2021, with more than 10 years' experience in market research and consumer insights on both agency and brand sides. As part of the Customer Research Team team, Nick takes a hands-on role supporting customers uncover insights and opportunities for growth.
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