The best SurveyMonkey alternative for growing brands

Attest is a SurveyMonkey alternative for marketers & insight teams, with dedicated support from expert researchers. See how we stack up against SurveyMonkey.

Think about survey software and the first name to come to mind might be SurveyMonkey. The platform has been around a long time and enjoys a high level of brand awareness – but is it the best option for your brand?

Just because a company has been in business for the longest time, it doesn’t mean it’s the best at what it does (or suited to all people). In fact, newer entrants to the market often arrive with more modern technology, more competitive pricing, fresh ideas and are hungrier to serve.

So before you sign up with SurveyMonkey, why not learn about Attest? Attest is a leading competitor to brands like SurveyMonkey and opens up new possibilities for marketers and insights professionals, giving access to a huge international audience, while being incredibly easy to use.

In this article, we’ll give you a quick overview of Attest, the platform’s features and pricing and how it compares to SurveyMonkey, so you can make an informed choice.

SurveyMonkey alternative

Why consider SurveyMonkey alternatives?

SurveyMonkey is a well-established survey platform, which offers the ability to create and send surveys for free. As such, it’s widely used by students, schools, charities, non-profits and small business owners. It’s perfect for people who want to get feedback from their own audience and don’t have the budget to pay for market research.

While SurveyMonkey does offer services for larger clients with more sophisticated needs, they’ve built their brand on a free tool and have only recently tacked on an audience offering. If you’re looking for survey software tailored to the needs of fast-growth businesses, with access to a large external audience, you might want to consider the alternatives.

Equally, if you’re going to have a regular requirement for market research, it makes sense to go with a provider geared up to work with you on an on-going basis rather than use an ad-hoc tool that lacks support.

What makes Attest a good alternative survey tool?

Attest is the perfect alternative to SurveyMonkey for brands that need regular access to consumer insights to guide key business decisions. We’re specially designed for fast-growth brands that need high quality consumer data with a fast turnaround.

Even though we’re built for businesses, our platform is extremely easy to use, meaning anyone on your team can get stuck in. Setting up a survey on SurveyMonkey, on the other hand, can be convoluted and complex, despite the tool being sold to novices.

What’s more, Attest’s audience capabilities are superior, offering you access to more than 125 million consumers in 58 different markets, for a set price – no matter how hard to reach the audience is. With SurveyMonkey, reaching niche audiences comes at added expense, with a cost-per-response that varies depending on demographics.

With Attest, you can better control your costs. And thanks to our wide, global reach, whether you’re carrying out brand tracking, concept testing or consumer profiling, you can run everything (and analyze the results) all in one place. Plus, you benefit from support from seasoned researchers that is built into your subscription.

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How does Attest’s data quality compare to SurveyMonkey’s?

We know that data quality is a number one priority when shopping for a survey tool. SurveyMonkey have bot and fraud detection features in place but while they flag poor quality responses, it’s then up to clients to remove them from the data set. By comparison, we remove poor quality responses so everything you see in the results dashboard you can trust. And we’ve doubled down on data quality controls, triple checking responses for red flags like:

  • Speeding – completing the questions too quickly
  • Skipping – failure to answer questions
  • Mismatched demographics – respondents providing conflicting information
  • Overclaiming – respondents exaggerating
  • Gibberish – nonsense open text answers
  • Non-relevancy – open text answers that don’t make sense

Our multi-panel approach means there are three layers of quality checks on the data inherent in our process. Read more on the benefits of our methodology.

What’s more, our data science team have devised an innovative ‘respondent score’ model. This  technology lets us detect low quality respondents even when they don’t trigger any individual data quality algorithm (you can read more about it here). 

I’ve been very happy with the data quality. And I think the fact that you have the Customer Research Team to help you as well means you can be sure the data is very robust.

Liz Yates, Head of Growth, Oddbox

What about Zoho Survey?

We know you have more than two choices when shopping for survey software. Other SurveyMonkey alternatives include Google Forms, LimeSurvey, SurveySparrow and Zoho Survey. These are all good free options for surveying your own audience but they won’t necessarily help your brand reach its full potential.

Why? Because in order to grow you need to survey prospective consumers not just existing customers. What’s preventing these people from discovering or buying your brand? With Attest you can reach your target audience and find out.

And if you’re in the market for a consumer survey platform designed to help you reach an external audience, you can also see how Attest compares to Qualtrics and Suzy.

SurveyMonkey vs Attest

Wondering how SurveyMonkey and Attest compare? Let’s take a look at them side by side…


Attest: Attest was founded in 2015. The SaaS company has offices in New York, USA and London, UK but operates globally. Attest’s CEO and Founder Jeremy King is a graduate of Harvard Business School and previously worked at McKinsey & Company. The business is backed by global venture capital firm NEA and has more than 100 employees.

SurveyMonkey: SurveyMonkey was one of the first free survey tools on the web, founded in 1999. The company is based in California and led by CEO Zander Lurie. SurveyMonkey recently announced their relaunch as MomentiveAI, an experience management company that has more than 1,000 employees.

Value proposition

Attest: A fast and easy way for businesses to reach millions of consumers in 58 markets and get instant insights. Attest is designed for ambitious brands, helping them to grow without guesswork. Combining impressive research capabilities with an intuitive user interface, Attest can be used by both insights professionals and marketers. We’re used by fast-growth brands like Organic Valley, DRY, Farfetch, Wise and Elvie and enterprise organisations like Microsoft.

SurveyMonkey: SurveyMonkey are best know for their free software, utilised by individuals, small business owners and educational and charitable organisations. They provide tools to help people get feedback from their own contacts or customers. Their professional offering is tailored more towards experienced researchers and used by organisations like The Wall Street Journal, Axios and CNBC.


Attest: The Attest platform has been designed to be truly accessible and intuitive. Anyone can create an account and get started in minutes. The easy-to-use survey builder lets you choose from a selection of question types, and has drag and drop functionality to re-order questions. Or you can get your research off the ground even more quickly thanks to a range of free survey templates.

Attest offers the ability to send people on different routes depending on their answers, as well as piping to dig deeper into why people answered a certain way. Display logic also gives you the flexibility to display questions based on answers that have or have not been selected from questions previously in the survey. If there are any issues in the way your survey is set up, it will be flagged. And to minimise bias, you can randomise the order of questions and answers.

Once you’ve built your survey, you can preview it exactly how a respondent would. You can invite colleagues to do the same and leave comments directly in the survey. Choosing your audience is also easy – just pick from our range of demographic options. You’ll start seeing responses coming in almost instantly!

SurveyMonkey: SurveyMonkey’s is pitched at non-professionals but its survey maker can be a bit tricky to use. You can start with a template or with a blank slate and add questions from the platform’s question library. The free version of SurveyMonkey is pretty limited, and you can get a basic survey set up without too much trouble.

Where things get complicated is when you want to customize questions or use features such as ‘skip logic’, advanced branching and block randomization. There’s an overwhelming array of options to choose from in the builder and it’s not always intuitive how to implement them. Another downside is that many of the features are only available for users on paid plans. This is not the case with Attest; we do not remove any in-platform features regardless of what plan you’re on.

Attest survey builder question types

Question types 

Attest supports the following question types:

  • Single choice 
  • Multiple choice
  • Ranking
  • Scales
  • Open text
  • Matrix
  • Net Promoter Score (NPS)
  • Image choice

SurveyMonkey supports the following additional question types:

  • Click map (respondents can select the area on an image they find most appealing)
  • Slider scale
  • File upload (respondents can submit files)

Reporting features

Attest: As your data comes in, it’s super simple to analyse the results thanks to our visual results dashboard. You can slice and dice the data by toggling demographic filters and export it to your preferred software. Our Attest Customer Research Team is on hand to help you with things like creating cross tabs and comparing multi-market results (for example with a brand tracker survey).

But because we also believe in empowering people to uncover their own insights, we’ve launched an Automated Insights report. This download includes tools that automatically find interesting insights in your survey data. It also finds themes and sentiments expressed in open text responses, saving you time codifying answers so you can spot trends more quickly.

SurveyMonkey: Getting your results with SurveyMonkey is not so straight forward, that’s because they limit how many responses you can see based on what price plan you’re on. With the free plan, for example, you can only view 40 responses.

The platform does offer a range of analysis and reporting tools, including automatic summaries of your results but, again, what you can access depends on your subscription. With Attest, all customers can use our interactive results dashboard and we never limit your access to your own raw data.

Easily analyze consumer insights with Attest

Attest’s intuitive platform and visual results dashboard allows you to interact with and better understand specific audiences.

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Attest: With Attest, you can reach 125 million people in 58 markets. We work with multiple panels because we believe that diverse panels (with a diverse range of incentives for respondents) are key for allowing and representing a wide range of views from a multitude of sources.

In-platform, you can easily choose the target audience you require for any particular survey. Our selection of demographics ranges from basics like age and location, through to things like household income, employment sector and pet ownership. Simply pick and mix what you want and you’ll see the available audience. The price per response stays the same, regardless of how granular you wish to go with your targeting.

SurveyMonkey: SurveyMonkey have access to more markets than Attest (100 countries) but they have fewer people in each (80 million), which means your surveys go out to a smaller pool. They work with third party panels and also have their own panel of US consumers. People in their panel are incentivised to respond to surveys by earning donations to charities. SurveyMonkey lets you target respondents based on geo location and various demographics, but the price per response can scale dramatically, which is a major downside of this platform.

Attest audience selector

Use cases


  • Brand tracking and NPS surveys
  • Consumer profiling
  • Creative asset testing
  • Campaign insights (pre/post)
  • Competitor analysis
  • New product development
  • Market analysis
  • Jobs to be done


  • Customer satisfaction
  • Customer loyalty
  • Event surveys
  • Employee engagement
  • Job satisfaction
  • HR surveys
  • Market research
  • Opinion polls
  • Concept testing


Attest: As an Attest customer, you’ll benefit from a dedicated Customer Success Manager who acts as a consistent point of contact for any queries you may have. You’ll receive bespoke onboarding and training, as well support from the Attest Customer Research Team. The team exists to ensure your success, supporting your projects and facilitating optimal output from the insights our product can provide.

SurveyMonkey: Customer support is one area where SurveyMonkey is pretty weak. There’s no live chat option, so even if you’re on a paid plan, you can only get support via a contact form or via phone. However, there’s no number to call – SurveyMonkey asks you to fill in a form, and they will call you back (but only between limited hours). If you’re on the free plan, support is available via email only and email response times can be lengthy.


Attest: Attest’s pricing is based on credits. One credit is one response to one question. Any question type, any respondent, they’re all charged at one flat credit rate. This means you’re charged purely for the number of answers you want.

We work with you to estimate how many responses you’re likely to need for your planned research projects and suggest an appropriate package of credits (i.e. an annual subscription). To support you with bigger research needs, we reduce the cost of a credit as you scale your usage. So, if you want to ask lots of questions to lots of respondents, you can do so at a reduced cost. Another big benefit of working with Attest is that we offer unlimited user accounts so your whole team can collaborate on research projects.

SurveyMonkey: SurveyMonkey has range of business and personal monthly subscription plans, but none of these include survey credits. The paid plans simply give you access to more features and greater support. If you want responses from an external audience, you have to pay per response – and the cost of a response varies. You also have to pay per user, so it can get expensive for teams.

Why Attest is one of the best SurveyMonkey alternatives

Attest is the best choice for growing brands that need regular access to super-fast, high quality insights. Aside from being specially tailored to the needs of business like yours, the major advantage of Attest in comparison to SurveyMonkey is that we help you control your costs.

With SurveyMonkey you have to pay per seat, but we allow unlimited users and unlimited collaboration. What’s more, we offer a fixed cost per response, regardless of your target audience, and the support of our research experts is included in the price. By contrast, you have to pay extra with SurveyMonkey and you never know how much your survey responses are going to cost.

Even if you’re starting on a free plan, it makes sense to choose a survey platform that can meet all your needs and scale as you do. Why not give us a try?

Start with Attest for free

It couldn’t be easier to register for a free account and start surveying your customers. And if you want to try out Attest’s full capabilities, you can even trial our audience of consumers for free.

Claim your free 5-question survey and get responses from 100 consumers in the US or UK. We’re confident once you try out the Attest user experience, you’ll be convinced it’s a great SurveyMonkey alternative.

Try the #1 SurveyMonkey alternative

Attest offers the best of both worlds in consumer research: cutting-edge tech and dedicated research expertise to give you unrivaled consumer insights.

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Nick White

Senior Customer Research Manager 

Nick joined Attest in 2021, with more than 10 years' experience in market research and consumer insights on both agency and brand sides. As part of the Customer Research Team team, Nick takes a hands-on role supporting customers uncover insights and opportunities for growth.

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