Attest’s Director of Customer Research Sam Killip joined The Intuitive Customer podcast from the team at Beyond Philosophy to discuss the the key rules for effective market research.
To whet your appetite, here are the 5 rules:
- Define the right method
- Get under the skin of the customer
- Cast your net wide
- Respect your respondents
- Do them little and often, rather than large-scale
Find out more about these points and how they translate into action for consumer brands by listening to the full podcast.