The best Suzy alternative for multi-market research

Attest is a Suzy alternative with a built-in audience of 100m people in 49 countries. See how we stack up against Suzy.

Looking for a market research platform? Considering Suzy? Before you commit, why not learn about Attest, a newer entrant to the US market with a powerful range of market research capabilities?

Attest is a leading competitor to brands like Suzy and opens up new possibilities for marketers and insights professionals, giving access to a huge international audience, while being incredibly easy to use.

In this article, we’ll give you a quick overview of Attest, the platform’s features and pricing and how it compares to Suzy, so you can make an informed choice.

Suzy alternative

Why consider Suzy alternatives?

Suzy have been around since 2017 and have established themselves as a respected market research platform in the US. The company provides market research to enterprise businesses like American Express, General Electric and KPMG.

Suzy specialize in the US market, giving companies access to their panel of American consumers. Because Suzy is US-only, businesses looking to carry out research internationally, or gain insight from a broader audience, will need to consider an alternative.

Another reason Suzy might not be suitable for your company is the entry price point. Suzy is designed for large enterprises and offers only annual subscription price plans. It does not provide any free or ad hoc options, meaning that smaller businesses, with smaller or more infrequent research needs are not catered for.

What makes Attest a good alternative market research platform?

Attest is the perfect alternative to Suzy if you need to expand your audience beyond the United States. Attest gives organizations access to more than 100 million consumers in 49 different markets. We can even help you with translating your surveys from English into the language of the local market.

With a large US audience, Attest is the ideal solution if your company operates both nationally and internationally. Whether you’re carrying out brand tracking, concept testing or consumer profiling, you can run your multi-market research (and analyze the results) all in one place.

How does Attest’s data quality compare to Suzy’s?

We know that data quality is a number one priority when shopping for a market research tool. Suzy promote their ability to screen respondents and ensure authentic responses. At Attest, we have also put in place a range of data quality controls, triple checking responses for red flags like:

  • Speeding – completing the questions too quickly
  • Skipping – failure to answer questions
  • Mismatched demographics – respondents providing conflicting information
  • Overclaiming – respondents exaggerating
  • Gibberish – nonsense open text answers
  • Non-relevancy – open text answers that don’t make sense

Our multi-panel approach means there are three layers of quality checks on the data inherent in our process. Read more on the benefits of our methodology.

What’s more, our data science team have devised an innovative ‘respondent score’ model. This technology lets us detect low quality respondents even when they don’t trigger any individual data quality algorithm (you can read more about it here). 

I’ve been very happy with the data quality. And I think the fact that you have the ACE team to help you as well means you can be sure the data is very robust.

Liz Yates, Head of Growth, Oddbox

Suzy vs Attest

Wondering how Suzy and Attest compare? Let’s take a look at them side by side…

Background

Attest: Attest was founded in London, UK in 2015. After a third successful funding round, the company entered the US market in 2020, with a team based in New York. Attest’s CEO and Founder Jeremy King is a graduate of Harvard Business School and previously worked at McKinsey & Company. The business is backed by global venture capital firm NEA and has more than 100 employees.

Suzy: Established in 2017, Suzy is headquartered in New York. The company is led by CEO and former ad-agency veteran Matt Britton. Suzy recently completed a $34 million Series C round and has in the region of 100 employees.

Value proposition

Attest: A fast, easy and affordable way to reach millions of consumers in multiple markets and get instant insights. Attest services multiple business types and aims to democratise consumer insights by making them accessible to people who aren’t research experts. Used by fast-growth brands like Organic Valley, DRY, Farfetch, Wise and Elvie, as well as enterprise organisations like Microsoft.

Suzy: Suzy is an enterprise-class solution giving brands year-round access to an owned-panel of American consumers to carry out both quantitative and qualitative research. As well as getting feedback through survey questions, users can conduct one on one, in-depth video interviews with consumers. Used by big organizations like Unilever, Google and Microsoft.

how it works

Usability

Attest: The Attest platform has been designed to be truly accessible and intuitive. Anyone can create an account and get started in minutes. The easy-to-use survey builder lets you choose from a selection of question types (or you can get your research off the ground even more quickly thanks to a range of survey templates). Once your survey is complete (you’ll see responses coming in real-time), it’s also super simple to analyse the results. Slice and dice the data by toggling demographic filters, check out Attest’s AI insights feature, and export your data to your preferred software.

Suzy: Suzy is tailored to professional researchers but it’s also user-friendly enough to be used across different business teams. However, because there’s no free account available, it’s not as accessible. You can’t familiarize yourself with the platform before signing up to an annual plan and the price scales as team members are added. This means you’re restricted on how many people can utilize the platform (Attest offers unlimited platform access at no extra cost).

Audiences

Attest: Because we work with multiple panels, you can reach 100 million respondents in 49 markets. Attest’s belief is that diverse panels (with diverse ways of incentivising respondents) are key for allowing and representing a wide range of views from a multitude of sources. In-platform, you can easily choose the target audience you require for any particular survey. Our selection of demographics ranges from basics like age and location, through to things like household income, employment sector and pet ownership. Simply pick and mix what you want and you’ll see the available audience.

Suzy: Suzy work with their own panel of US consumers, which has 50k active monthly verified respondents. Their consumer network is called Crowdtap and users are incentivised by the opportunity to earn points for answering questions. Points can be redeemed for gift cards, digital subscriptions and charities. One issue with single-source panels is that they’re optimised for similar profiles of respondents with similar motivations for participating. Another, is that it can result in panel fatigue – this is where the same people respond to surveys continuously and data quality can go down.

In terms of respondent engagement, both Attest and Suzy are available on any device and aim to make answering questions fun and simple.

Use cases

Attest:

  • Brand tracking  and NPS surveys
  • Consumer profiling
  • Creative asset testing
  • Campaign insights (pre/post)
  • Competitor analysis
  • New product development
  • Market analysis
  • Jobs to be done

Suzy:

  • Concept testing
  • Product development
  • Shopper insights
  • Consumer profiling
  • Competitive analysis

Support

Attest: As an Attest customer, you’ll benefit from a dedicated Account Manager who acts as a consistent point of contact for any queries you may have. You’ll receive bespoke onboarding and training, as well support from the Attest Customer Expertise (ACE) team. ACE exist to ensure your success, supporting your projects and making sure your get optimal output from the insights you get through the platform.

Suzy: Suzy provide various levels of support: a DIY product without support, a full-service managed offering, and a hybrid of the two. The company’s market research experts can assist with strategy, research design, analysis, and reporting, with the level of support you need dictating your annual fee.

Pricing

Attest: Attest offer three pricing plans; Free, Professional and Enterprise. With the Free plan, you can send unlimited surveys to your own database of contacts and take advantage of features to help you analyse, filter and export results. You also get unlimited user accounts so your whole team can collaborate on research projects. For those needing access to our audience of 100 million consumers in 49 markets, you can take a basic monthly plan or get increased support with the Professional plan (which starts at $1.6k per month). You pay per response you receive, with a fixed cost regardless of the target audience. Enterprise plans are tailored to your particular needs, including support for multiple markets, teams and use cases.

Suzy: Suzy do not offer a free account, and do not charge per response so there is no fixed cost. Instead, they have variable pricing based on question types and audiences. Suzy’s pricing is designed for enterprises and the cost increases depending on the number of licences you need and the level of research support you require.

Why Attest is the best alternative to Suzy

Attest has all the plus points of Suzy – easy to use, super-fast insights, high quality data – but with the added advantage of an international audience. For brands that are in more than one market or eyeing international expansion, it makes sense to choose a market research platform that can meet all your needs and scale as you do.

What’s more, Attest is designed to be flexible to all business types and needs. This flexibility is reflected in our pricing and the fixed cost you pay per response, which helps growing businesses to stay in control of their budget. Why not try us out for free?

Start with Attest for free

It couldn’t be easier to register for a free account and start surveying your customers. And if you want to try out Attest’s full capabilities, you can even trial our audience of consumers for free.

Claim your free 5-question survey and get responses from 100 consumers in the US or UK. We’re confident once you try out the Attest product experience, you’ll be convinced it’s a great Suzy alternative.

Bel Booker

Senior Content Writer 

Bel has a background in newspaper and magazine journalism but loves to geek-out with Attest consumer data to write in-depth reports. Inherently nosy, she's endlessly excited to pose questions to Attest's audience of 100m global consumers. She also likes cake.

See all articles by Bel