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Every quarter we survey British consumers on their brand awareness and preferences in relation to the luxury industry. Our latest insights into this industry can be found below.
To compile this quarter’s Luxury Brand Index below, we looked at three things:
The luxury industry is perhaps the most volatile industry that we track in our Brand Indexes. Although it’s consistently been the industry with the most negative consumer sentiment, this quarter only three of the 10 leading luxury brands have managed to keep their NPS out of the minus numbers, and Total Brand Equity scores are at an all-time low. It’s clear that the British public don’t always favour those brands that frame themselves as ‘luxurious’, which results in huge changes quarter to quarter.
Here are the main winners, losers and movers across 8 main consumer sentiment attributes this quarter:
The report from Q1 includes:
The report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Alcohol sector, as determined by real consumers.
What does that mean?
When we say ‘Platform Agnostic’, we mean the results are not influenced by any particular method of obtaining them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a much more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for Brand Intelligence.
Brand Index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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