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Please note: This is not the most recent brand index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent brand indexes.
Every quarter we survey British consumers on their brand awareness and preferences in relation to the luxury industry. Our latest insights into this industry are detailed below. However, in Q1 of each year we dive even deeper into the data to create an in-depth report on the state of the industry.
To jump straight to our 2019 luxury brand index report, click below:
To compile this quarter’s luxury brand index below, we looked at three things:
The luxury industry continues to shift the most of any sector that we explore in our brand indexes. It also continues to be the sector which has the hardest uphill battle to please consumers. With just two brands scoring over 50% Purchase Intent and only one brand scoring an NPS over 50, being a well-regarded luxury brand is hard to get right. With a fine balance between cost and quality being one of the toughest challenges these brands face, we look at eight category-specific attributes for the top 10 brands named.
Here are the main winners, losers and movers across those eight attributes this quarter:
The report compiled in Q1 includes:
The report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
The Attest brand index is a platform agnostic measure of a brand’s total brand equity in the Alcohol sector, as determined by real consumers.
What does that mean?
When we say ‘platform agnostic’, we mean the results are not influenced by any particular method of obtaining them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a much more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for brand intelligence.
brand index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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