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AI is unlocking a new standard in consumer profiling. Download this white paper to discover how behavior-first insight from AI-moderated interviews enables richer, more dynamic profiles that reflect how people actually think and decide.
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Qualitative insight has always been key to understanding how consumers decide. But without scale, it’s been difficult to apply consistently – limiting profiling to small samples and static outputs. As a result, profiles often describe who people are, rather than how they make decisions.
This white paper introduces a new approach: behavior-first profiling. By combining AI-moderated interviews with structured qualitative analysis, you can capture motivations, identity cues, and contextual triggers at scale. The result is a richer, more dynamic understanding of your audience that can enhance performance across product, marketing, and brand teams.
Discover a step-by-step framework for building behavior-first profiles in practice. From designing research that uncovers decision logic, to structuring behavioral signals and clustering audiences based on how they think – this guide shows you how to turn qualitative depth into actionable insight.
Go beyond surface-level signals like price, quality, and convenience. Learn how motivations, identity, context, and category-specific mindsets shape decisions – and how to structure these drivers into meaningful segments that cut across traditional demographics.
ways AI removes the constraints of qual research
layer model for behavior-first profiling
step methodology for building behavior-first profiles
“Super simple and intuitive to use and a super-fast way of getting the insights that you need to make key business decisions.”
Liz Yates
Head of Growth at Oddbox
“Attest allows us to embrace customer feedback because we can really get to know what a huge sample of our customers think”
Priyal Kanabar
Customer Insight Manager
“The platform gives us the confidence to run market research that we know will reveal or compound actionable knowledge.”
Siamac Rezaiezadeh
Director of Product Marketing
“I use Attest to get gut, first moment of truth reactions to concepts. I can field and get results back within 8 hours.”
Betsy Frost
Chief Marketing Officer
“The best thing about it for me was the support that was given to me, because I had never run such a survey before.”
Gillian Harris
Global Marketing Program Manager
“I can’t imagine doing my job without Attest. Aside from all the great features and usability, the team are fantastic to work with.”
Louisianna Waring
Senior Insight and Policy Officer
“One of the main benefits of Attest is the people. I’ve also been really pleased and amazed at how quick the surveys complete.”
Becky McKinlay
Head of Marketing
“Attest is where you can meet the consumer. We can really hear their voice and understand what they want.”
Justine Catala
CMI Project Manager Active Beauty
“I like that you can export the data really easily. You can press the button and you get both a spreadsheet and a presentation.”
Ilona Sediha
Marketing Lead
Access to insights from 59 countries – fully localised and translated, across 70 languages – is just the start
Attest empowers democratisation of research. Teams can set user permissions, share credits and collaborate on surveys, and unlike other platforms, we don’t limit seats.
No hidden fees – no matter who or where your audience is we have one flat audience cost.
Our industry-leading team of experts are always on hand for everything from survey setup best practice, to support in identifying key trends in your data.