In this lightening-fast 10-minute session, Jacob Barker, Customer Research Principal at Attest, shares exclusive findings from our UK Gen Alpha Report and explores how this cohort compares to Gen Z. You’ll learn: ✅ How Gen Alpha’s media habits differ from Gen Z — and why gaming is their new “prime time” ✅ The role AI already plays in their daily lives ✅ Why they’re more pragmatic and financially savvy than previous generations ✅ What brands must do differently to earn their trust and attention Watch on-demand to understand the Autonomous Generation — and how to reach them before your competitors do. Watch now