How IMA uses consumer insight to make brands more buyable

Challenge

One of the UK’s largest integrated marketing agencies, IMA works with some of the world’s best-known brands. As part of their mission to “make brands more buyable”, it’s important to measure the effectiveness of the work they do for clients. For this, they require a fast and flexible research partner.

Research is an integral part of understanding the heart and mind of the consumer and uncovering insight from consumer behaviour, in our mission to make brands more buyable.

Laura Chaudary, Effectiveness Director, IMA

Solution

IMA has been working with Attest since 2021, using the platform for brand tracking and campaign tracking, as well as to get quantitative and qualitative feedback from consumers when they need to validate ideas.

The Attest team act as true partners, consulting on briefs as required and are there to answer questions whenever we need. Above and beyond that, we trust them to always work in the best interest of ourselves and our clients.

IMA has embraced various features of the Attest platform to enhance their research and reporting capabilities,  including Video Responses, and Boards – a feature for interactive storytelling.

We’re using Boards as part of our standardised reporting of data and debrief to clients. Boards means we can more quickly and easily demonstrate trends, customise views to reflect key areas of interest and importantly remove any human error in the translation of data.