Why Brand Perception Matters for Challenger Brands

What do people say about your brand when you’re not in the room? If you don’t know the answer, you should.

The days of splatter-gun marketing are long gone. Consumers expect more from brands than ever before. How do you win out in a landscape like that? Understanding consumer perception of your brand is the key to validating your ICP, tracking the health of your brand, and securing that all-important funding.

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brand perception

Are you confident that you’re reaching the right audience with the right messaging?

No matter how young your brand is, it’s never too early to check on your brand’s health. Because if you’re not confident, why would a VC be?

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consumer data
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Useful Resources for Challenger Brands

Get your brand and product aligned. Learn how to track your brand properly, and develop products with consumers front-of-mind.

The Complete Guide to Brand Tracking

Tracking your brand’s health in the wild will allow you to properly define your growth strategy and stay one step ahead of the competition. Here’s how.

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The 9-Step Template for NPD

Has New Product Development got you scratching your head, wondering where to start? Grab our New Product Development template and break the process down to 9 simple steps.

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How Attest Can Help

Whether you need a comprehensive consumer study, a simple gut-check on messaging, or something in between – Attest can help!

Brand Tracking

Validating your business in the market provides you with much-needed foresight to develop and execute marketing strategies with confidence.

As a challenger brand, you’ll be able to keep pace with the changing consumer landscape; gain competitor knowledge (and advantage!); and quickly make decisions that give you a leg-up on the competition.

Creative Testing

Testing your creative ideas gives you the control and assurance you need to stand out, the way you want to.

At any stage of the process, you’ll be able to sense-check consumers’ feelings and perceptions of what you’re putting out, quantify how impactful it is, and action feedback. Always know what works best, with which segments, better than anyone else.

New Product Development

Developing products in an iterative and adaptable way is the key to success in today’s world, shaving months off of the cycle. The secret is having a process that involves consumer feedback from the word ‘go’.

When you’re still fleshing out your product, getting consumer feedback early and often is the difference between a product that resonates, and one that doesn’t.

We help brands of all sizes do the consumer research they need

Here are a few examples of brands who’ve used the Attest platform to disrupt categories, reach new markets, and plan campaigns:

PoweringToddlerhood
Bloom & Wild Flowers
Bought By Many Pet Insurance Provider

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Join our LinkedIn group for marketing pros. In the Know is a place where challenger brands and established names alike can all (safely) come together to share insight and help each other with business challenges.

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