Infographic 16 ways to build brand awareness in 2023 October 24, 2022 Is the growth of your business being held back by low brand awareness? Find out how to raise your brand’s profile and become a household name. Nikos Nikolaidis Customer Research Manager
Article How to calculate market size potential in 3 easy steps October 22, 2022 17 min read Got an awesome product you’re ready to bring to market? You’ll need to do your homework, and that means learning how to calculate your market size potential. Conducting an in-depth market segmentation or sizing study can cost a lot of money and often requires research expertise. Here’s how to get a solid steer on your (…) Alexandra Aquino Customer Research Principal
Article The 9 best brand management software and tools for actionable insights in 2023 October 19, 2022 14 min read Looking for brand management tools? We review 9 of the best and explain why they should be in every marketer’s tech stack. Sam Killip VP Customer Success
Article 14 Essential branding metrics to measure in 2023 October 17, 2022 12 min read Discover the 14 branding metrics brands like Nike, LuluLemon, MailChimp and Hubspot use to measure the success of their digital marketing efforts. Nick White Senior Customer Research Manager
Article 13 brand health metrics you need to know and start tracking July 23, 2022 14 min read What are the ten most important metrics you should be using to measure your brand health? We have the answer. With these simple and easy-to-calculate data points, you’ll get a good sense of where the needle currently is, and what you can do to nudge it in the right direction. Sam Killip VP Customer Success
Article 15 Brand perception survey questions & examples (+ template) July 14, 2022 17 min read Gain a better understanding of your company’s reputation using our brand perception survey or build your own using these 15 sample questions and examples. Do you think that Apple is cool, Yakult is healthy, or Dyson is clever? We all have ideas about brands and what they represent – it’s known as brand perception. How (…) Elliot Barnard Customer Research Principal
Customer story How WorldRemit streamlined the time to insight in 11 markets July 31, 2020 6 min read In a sector and economic situation that’s shifting so rapidly, how can a global remittance company like WorldRemit ensure they’re at the cutting edge of their industry in every country they operate in? Simply, by being data-led. Attest Content Team
Customer story Helping a brand grow big & strong: How Little Dish uses Attest to drive category growth May 06, 2020 6 min read Pioneering a sector, and battling the behaviour changes that are crucial to growth, Little Dish needed a consumer insights tool that helped them understand and benchmark their own growth, at a speed that keeps up with the digital analysis tools they were used to. Attest Content Team
Customer story Putting down roots abroad: how Bloom & Wild use data to grow in international markets April 07, 2020 7 min read No matter where in the world you live, there are few things better than receiving a fresh bouquet of flowers. Bloom & Wild have made it their goal to make giving and receiving flowers a joy, both in the UK and international markets. Attest Content Team
Customer story How to disrupt an established category: Bought By Many’s data-driven strategy December 04, 2019 9 min read Bought By Many are no strangers to disruption, they’re a challenger brand making waves in the pet insurance industry. We spoke to their Content Marketing Manager about his data-led approach to strategy. Attest Content Team
Customer story JCDecaux talks creative impact & successful campaign planning October 24, 2019 9 min read Campaign planning is all in a day’s work for OOH giant JCDecaux. We asked them how they use Attest to effectively plan integrated OOH campaigns. Attest Content Team