Guide
What is product branding, why is it useful and what are the benefits
May 19, 2022
13 min read
What is product branding? It’s simple: giving your product a personality to match your brand and stand out from competitors.
Why brand perception matters for challenger brands
What do people say about your brand when you’re not in the room? If you don’t know the answer, you should.
The days of splatter-gun marketing are long gone. Consumers expect more from brands than ever before. How do you win out in a landscape like that? Understanding consumer perception of your brand is the key to validating your ICP, tracking the health of your brand, and securing that all-important funding.
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Are you confident that you’re reaching the right audience with the right messaging?
No matter how young your brand is, it’s never too early to check on your brand’s health. Because if you’re not confident, why would a VC be?
Article
14 Essential branding metrics to measure in 2022
February 24, 2022
11 min read
Discover the 14 branding metrics brands like Nike, LuluLemon, MailChimp and Hubspot use to measure the success of their digital marketing efforts.
Article
9 of the best brand management tools and software for 2022
February 23, 2022
10 min read
Looking for brand management tools? We review 9 of the best and explain why they should be in every marketer’s tech stack.
Infographic
16 ways to build brand awareness in 2022
January 16, 2022
Is the growth of your business being held back by low brand awareness? Find out how to raise your brand’s profile and become a household name.
Useful resources for challenger brands
Get your brand and product aligned. Learn how to track your brand properly, and develop products with consumers front-of-mind.
How Attest can help
Whether you need a comprehensive consumer study, a simple gut-check on messaging, or something in between – Attest can help!
Brand tracking
Validating your business in the market provides you with much-needed foresight to develop and execute marketing strategies with confidence.
As a challenger brand, you’ll be able to keep pace with the changing consumer landscape; gain competitor knowledge (and advantage!); and quickly make decisions that give you a leg-up on the competition.
Creative testing
Testing your creative ideas gives you the control and assurance you need to stand out, the way you want to.
At any stage of the process, you’ll be able to sense-check consumers’ feelings and perceptions of what you’re putting out, quantify how impactful it is, and action feedback. Always know what works best, with which segments, better than anyone else.
New product development
Developing products in an iterative and adaptable way is the key to success in today’s world, shaving months off of the cycle. The secret is having a process that involves consumer feedback from the word ‘go’.
When you’re still fleshing out your product, getting consumer feedback early and often is the difference between a product that resonates, and one that doesn’t.
We help brands of all sizes do the consumer research they need
Here are a few examples of brands who’ve used the Attest platform to disrupt categories, reach new markets, and plan campaigns:
Customer story
How WorldRemit streamlined the time to insight in 11 markets
July 31, 2020
6 min read
In a sector and economic situation that’s shifting so rapidly, how can a global remittance company like WorldRemit ensure they’re at the cutting edge of their industry in every country they operate in? Simply, by being data-led.
Customer story
Helping a brand grow big & strong: How Little Dish uses Attest to drive category growth
May 06, 2020
6 min read
Pioneering a sector, and battling the behaviour changes that are crucial to growth, Little Dish needed a consumer insights tool that helped them understand and benchmark their own growth, at a speed that keeps up with the digital analysis tools they were used to.
Customer story
Putting down roots abroad: how Bloom & Wild use data to grow in international markets
April 07, 2020
7 min read
No matter where in the world you live, there are few things better than receiving a fresh bouquet of flowers. Bloom & Wild have made it their goal to make giving and receiving flowers a joy, both in the UK and international markets.
Customer story
How to disrupt an established category: Bought By Many’s data-driven strategy
December 04, 2019
9 min read
Bought By Many are no strangers to disruption, they’re a challenger brand making waves in the pet insurance industry. We spoke to their Content Marketing Manager about his data-led approach to strategy.
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