What do people say about your brand when you’re not in the room? If you don’t know the answer, you should.
The days of splatter-gun marketing are long gone. Consumers expect more from brands than ever before. How do you win out in a landscape like that? Understanding consumer perception of your brand is the key to validating your ICP, tracking the health of your brand, and securing that all-important funding.
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No matter how young your brand is, it’s never too early to check on your brand’s health. Because if you’re not confident, why would a VC be?
July 15, 2020
5 min read
What’s a healthy brand? Why does it matter? In this article, we run through why brand health is important, and how to get started with measuring it.
June 26, 2020
6 min read
Many brands have come out in support of the Black Lives Matter movement over the last month. But how do consumers really want brands to respond?
February 28, 2020
6 min read
Ever found yourself trying to explain the power of brand awareness and how it translates to sales? We see you – and this article is for you.
February 27, 2020
9 min read
If your brand sits in an industry that has ethical challenges – such as oil, tobacco, alcohol or payday lending – finding your brand purpose can be difficult. We look at four case studies to review the risks and rewards of a purpose-driven approach for companies in these industries.
February 11, 2020
7 min read
Listening to your customers isn’t that risky, right? Wrong. Only listening to your customer data means you’re missing out on the insights that will drive your brand to be exceptional – and that’s the premise of the innovator’s dilemma.
January 21, 2020
6 min read
If you’re using social listening to measure your brand, you’re doing it wrong. Not only can you not see the vast majority of social data, but the data you can see isn’t as useful as it’s made out to be. Here’s why social listening is no good for brand tracking, and what to do instead.
Get your brand and product aligned. Learn how to track your brand properly, and develop products with consumers front-of-mind.
Whether you need a comprehensive consumer study, a simple gut-check on messaging, or something in between – Attest can help!
Validating your business in the market provides you with much-needed foresight to develop and execute marketing strategies with confidence.
As a challenger brand, you’ll be able to keep pace with the changing consumer landscape; gain competitor knowledge (and advantage!); and quickly make decisions that give you a leg-up on the competition.
Testing your creative ideas gives you the control and assurance you need to stand out, the way you want to.
At any stage of the process, you’ll be able to sense-check consumers’ feelings and perceptions of what you’re putting out, quantify how impactful it is, and action feedback. Always know what works best, with which segments, better than anyone else.
Developing products in an iterative and adaptable way is the key to success in today’s world, shaving months off of the cycle. The secret is having a process that involves consumer feedback from the word ‘go’.
When you’re still fleshing out your product, getting consumer feedback early and often is the difference between a product that resonates, and one that doesn’t.
Here are a few examples of brands who’ve used the Attest platform to disrupt categories, reach new markets, and plan campaigns:
July 31, 2020
5 min read
In a sector and economic situation that’s shifting so rapidly, how can a global remittance company like WorldRemit ensure they’re at the cutting edge of their industry in every country they operate in? Simply, by being data-led.
May 06, 2020
6 min read
Pioneering a sector, and battling the behaviour changes that are crucial to growth, Little Dish needed a consumer insights tool that helped them understand and benchmark their own growth, at a speed that keeps up with the digital analysis tools they were used to.
April 07, 2020
7 min read
No matter where in the world you live, there are few things better than receiving a fresh bouquet of flowers. Bloom & Wild have made it their goal to make giving and receiving flowers a joy, both in the UK and international markets.
December 04, 2019
9 min read
Bought By Many are no strangers to disruption, they’re a challenger brand making waves in the pet insurance industry. We spoke to their Content Marketing Manager about his data-led approach to strategy.
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