What do people say about your brand when you’re not in the room? If you don’t know the answer, you should.
The days of splatter-gun marketing are long gone. Consumers expect more from brands than ever before. How do you win out in a landscape like that? Understanding consumer perception of your brand is the key to validating your ICP, tracking the health of your brand, and securing that all-important funding.
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No matter how young your brand is, it’s never too early to check on your brand’s health. Because if you’re not confident, why would a VC be?
March 11, 2021
9 min read
Brands with integrity win out with consumers. Learn about the value of brand integrity in marketing, and get top tips on how to boost it.
March 01, 2021
6 min read
When Japanese ice cream brand Little Moons went viral on TikTok, sales increased tenfold. Now, consumer profiling is helping the brand convert that sales spike into long-term success.
February 24, 2021
11 min read
Discover the 14 branding metrics brands like Nike, LuluLemon, MailChimp and Hubspot use to measure the success of their digital marketing efforts.
February 24, 2021
9 min read
Brand awareness metrics help you understand the impact of your marketing efforts. Here are the most important ones for brands to measure.
Get your brand and product aligned. Learn how to track your brand properly, and develop products with consumers front-of-mind.
Whether you need a comprehensive consumer study, a simple gut-check on messaging, or something in between – Attest can help!
Validating your business in the market provides you with much-needed foresight to develop and execute marketing strategies with confidence.
As a challenger brand, you’ll be able to keep pace with the changing consumer landscape; gain competitor knowledge (and advantage!); and quickly make decisions that give you a leg-up on the competition.
Testing your creative ideas gives you the control and assurance you need to stand out, the way you want to.
At any stage of the process, you’ll be able to sense-check consumers’ feelings and perceptions of what you’re putting out, quantify how impactful it is, and action feedback. Always know what works best, with which segments, better than anyone else.
Developing products in an iterative and adaptable way is the key to success in today’s world, shaving months off of the cycle. The secret is having a process that involves consumer feedback from the word ‘go’.
When you’re still fleshing out your product, getting consumer feedback early and often is the difference between a product that resonates, and one that doesn’t.
Here are a few examples of brands who’ve used the Attest platform to disrupt categories, reach new markets, and plan campaigns:
July 31, 2020
5 min read
In a sector and economic situation that’s shifting so rapidly, how can a global remittance company like WorldRemit ensure they’re at the cutting edge of their industry in every country they operate in? Simply, by being data-led.
May 06, 2020
6 min read
Pioneering a sector, and battling the behaviour changes that are crucial to growth, Little Dish needed a consumer insights tool that helped them understand and benchmark their own growth, at a speed that keeps up with the digital analysis tools they were used to.
April 07, 2020
7 min read
No matter where in the world you live, there are few things better than receiving a fresh bouquet of flowers. Bloom & Wild have made it their goal to make giving and receiving flowers a joy, both in the UK and international markets.
December 04, 2019
9 min read
Bought By Many are no strangers to disruption, they’re a challenger brand making waves in the pet insurance industry. We spoke to their Content Marketing Manager about his data-led approach to strategy.
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Join our LinkedIn group for marketing pros. In the Know is a place where challenger brands and established names alike can all (safely) come together to share insight and help each other with business challenges.
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