Webinar: Why Gen Alpha isn’t Gen Z 2.0 (US edition)

Uploaded on 13 May 2026

In this lightening-fast 10-minute session, Joyce Adams, Senior Customer Research Manager at Attest, shares exclusive findings from our US Gen Alpha Report and explores how this cohort compares to Gen Z. You’ll learn:

  • How Gen Alpha’s media habits differ from Gen Z — and why gaming is their new “prime time”
  • The role AI already plays in their daily lives
  • Why they’re more pragmatic and financially savvy than previous generations
  • What brands must do differently to earn their trust and attention

Speakers

  • Joyce Adams

    Senior Customer Research Manager

    Based out of Attest's New York office, Joyce works with clients including Blank Street, Suntory America, U.S. Cotton and Reddit, helping them use consumer insights to answer their most important business questions.