Webinar: Why Gen Alpha isn’t Gen Z 2.0 (UK edition)

Uploaded on 13 May 2026

In this lightening-fast 10-minute session, Jacob Barker, Customer Research Principal at Attest, shares exclusive findings from our UK Gen Alpha Report and explores how this cohort compares to Gen Z. You’ll learn:

  • How Gen Alpha’s media habits differ from Gen Z — and why gaming is their new “prime time”
  • The role AI already plays in their daily lives
  • Why they’re more pragmatic and financially savvy than previous generations
  • What brands must do differently to earn their trust and attention

Watch on-demand to understand the Autonomous Generation — and how to reach them before your competitors do.

Speakers

  • Jacob Barker

    Jacob has 15+ years’ experience in research, coming from Ipsos, Kantar and more. His goal is to help clients ask the right questions, to get the most impact from their research and to upskill clients in research methodologies.