The attention economy has moved. Has your budget?
Most media plans are still built around reach: impressions, GRPs, subscriber counts. But Attest’s 2026 US and UK media consumption research shows a widening gap between reach and real attention – and brands paying for the first while assuming they’re getting the second are undoubtedly wasting budget.
Join Attest for a fast-moving, evidence-led look at five findings that should change how you plan, buy and create for attention, followed by a fireside chat with Acast on why podcasts are a uniquely powerful medium for targeting the young and affluent – and why they’re built for today’s split-attention consumer.
What you’ll learn
- Why your TV budget might already be outdated, whether you’ve noticed or not
- The exact point at which extra ad frequency stops working and starts actively annoying your audience
- Why paying for “reach” on TV doesn’t mean you’re getting attention, and what that’s actually costing you
- How cutting corners with AI-generated creative could be quietly costing you Gen Z
Speakers
Sam Killip
VP of Insights at Attest
Sam joined Attest in 2019 and leads the Customer Research and Customer Success Teams. Sam and her team support brands like Netflix, Unilever, Reddit, and Nestle through their market research journey, helping them carry out effective research and uncover insights to unlock new areas for growth.Nick White
Head of Strategic Research at Attest
Nick has more than 10 years' experience in market research and consumer insights on both agency and brand sides. As part of the Customer Research Team, Nick takes a hands-on role supporting customers to uncover insights and opportunities for growth.Tommy Walters
Senior Director of Global Research and Insights at Acast
Acast is the largest global podcast company, helping connect advertisers to podcasters. Tommy works with Acast's global sales teams, providing research and insights to inform their pitches and prove why podcasts work for advertisers.
