How to Use Consumer Data to Create Stories that Land Effective PR

20 Jan 2021 Webinar

Your Presenters:

Alexandra Aquino

Client Experience Lead

ACE @ Attest

Amanda Milligan

Marketing Director


In an increasingly virtual landscape, competition for media coverage is tough. In fact, it’s harder than ever to pitch to the media and earn press coverage for your brand.

So what can you be doing to make it more likely for your brand to land solid coverage all while telling interesting stories?

Consumer research platform, Attest, and content marketing agency, Fractl, join forces for this exclusive webinar that shows you how to collect quality data on a regular basis to create effective media stories.

Marketing Director, Amanda Milligan, will walk through the key findings from Fractl’s recent survey to 500+ publishers to uncover what their preferences are for receiving content pitches. Amanda will then use her experience with companies like and Superdrug Online Doctor to share the best ways to get your data noticed.

Alexandra Aquino, Client Experience Executive at Attest will then explain how to ensure your research is robust, statistically significant, and unbiased to build credibility.

Register now and you will: 

  • Learn how to understand your data and how to identify what your audience wants
  • Learn how to identify what kinds of stories journalists and reporters are looking for
  • Uncover how good quality data can  build valuable relationships with your target media partners

Don’t miss out on this masterclass!


If you have any questions about this webinar, please email Lucy Chapman.

In Partnership with:

Date & Time

Jan 2021

3 pm GMT