How to upgrade your consumer profiling with AI-moderated interviews

Uploaded on 30 July 2026

Static personas won’t tell you why your customers make the decisions they do — and that gap is what’s holding your targeting, messaging, and product decisions back.

This <12-minute webinar shows you how to move from static personas to behavior-first profiles that reflect how people actually think and decide.

Join Nick White, Head of Strategic Research at Attest, as he explains how to upgrade your consumer profiling with AI-moderated interviews. You’ll learn:

  • The five-step methodology for turning AI-moderated interviews into behavior-first consumer profiles
  • The four layers that make a profile meaningful: motivational drivers, identity expression, contextual triggers, and category mindsets
  • How to move from static descriptions of your audience to the decision logic behind their choices

Learn more about running AI-moderated interviews with Attest Explore.

Speakers

  • Nick White

    Head of Strategic Research at Attest

    Nick has more than 10 years' experience in market research and consumer insights on both agency and brand sides. As part of the Customer Research Team, Nick takes a hands-on role supporting customers to uncover insights and opportunities for growth.