Senior Continuous Insights Manager
The Kraft Heinz Company
Head of Marketing
Pip & Nut
According to brand purpose research from social intelligence company Brandwatch, 57% of consumers think businesses should focus more on sustainability and the environment in 2021.
Climate change is at the forefront of people’s minds, and it is no longer acceptable to talk the talk, your consumers are educated, empowered, and willing to invest in ethical products, from clothing and food to vehicles and fem-tech.
So, where can you start your journey towards future-proofing your brand with sustainability in mind?
Join Attest, alongside COO at Toast Ale, Louisa Ziane, Senior Continuous Insights Manager at The Kraft-Heinz Company, Ashley Anzie, and Head of Marketing at Pip & Nut, Jacq Ellis-Jones, as they discuss how to fold sustainable practices into your brand from the get go.
- How to position your offering in the market and take on board consumer feedback
- How to ensure your content aligns with your purpose
- How to measure the results of a shift in brand identity
- How to avoid common pitfalls, including greenwashing, over-educating, picking the correct partners and being cost-effective
In our current fast-paced and ever-changing society, take action now and reap the rewards for years to come.
If you have any questions regarding this webinar, please contact Lucy Chapman.