UK vs US: A Look at 5 Global Lifestyle Trends

Analysts predict big changes in consumer behaviour over the next few years, but how much do they really know? We put the top trends to the test with real people in two countries.

What’s inside?

  • The rise of the conscious consumer – attitudes to plastic waste, animal welfare and consumerism
  • The desire for total wellbeing – do consumers want a more personalised approach to health?
  • Taking our lives online – how people feel about the increasing digitalisation of the world
  • The new social norms – have views on getting older, marriage and kids changed?

Empowering companies
to innovate.

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