What’s the Purpose of Purpose? Consumer Perception of Purpose-Driven Brands
Purpose-driven brands are everywhere. Brands are built with purpose at their core, and older brands are taking new, more purposeful directions. But does brand purpose really matter to consumers? And if it does, then how much? Find out in our downloadable research.
- How consumers define brand purpose, and how much weight it has.
- How much brand purpose matters to people, and how much it affects their purchase decisions.
- Which brands are nailing brand purpose in consumers’ eyes.
- What types of brand purpose hold most sway with consumers.