A Marketer’s Guide to International Expansion
Most of the biggest brands in the world operate globally, so international expansion is on the cards for a lot of growing brands, including yours. The differences between markets shouldn’t be underestimated, and you will need to do lots of research to optimise for success.
- Advice on when to expand internationally, including commentary from top consumer brands
- How to choose the right market to move into, and the questions you can ask to pinpoint opportunities
- A checklist of things to consider when expanding internationally
- A guide to conducting the research that will guide your strategy and minimise risks