The 2021 Guide to Direct-to-Consumer Trends (US)
What’s the opportunity for D2C sales in 2021? We surveyed 2,000 working age US consumers to find out. Discover what Americans like about shopping directly with brands… and what they don’t. And learn how your brand can best leverage the e-commerce boom.
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- The impact coronavirus has had on e-commerce and D2C sales
- What factors drive people to shop directly with brands
- Things that deter people from shopping D2C and how to convert them
- The opportunity for product subscriptions in 2021
Still not sure? Have a read…
E-commerce received a massive boost in 2020 thanks to the closure of brick and mortar stores during the coronavirus pandemic. For many brands, being able to sell directly to consumers online provided a lifeline to see them through. And after seeing the benefits of diversified distribution, lots are now keen to develop their direct to consumer (D2C) offering.
So, what is the opportunity for D2C sales in 2021? How hungry are Americans for new product subscription offerings? How can brands build a thriving online customer base? And which categories are best suited to direct sales?
We surveyed 2,000 working age US consumers to answer these questions. In this report, we also explore the aspects people dislike about shopping D2C and how brands can improve the experience to build long-lasting relationships with their customers.