Still not sure? Have a read…
They say it’s not what you know, but who you know. And that couldn’t be more true of consumer research. When your business is making strategic decisions, consumer data can remove guesswork from the process by giving you the foresight that your decisions will resonate with your audience. But only if you’re reaching the right consumers can you have the confidence you need to base decisions on that data. How useful the results of any consumer research is relies on two main factors:
- Reaching the consumers whose opinions matter to you and your brand
- The quality of the answers they provide
So, when you’re looking for a consumer research tool, these two factors should be high on your list of requirements. It’s not surprising, then, that here at Attest we get asked about our audience reach and quality all the time. We thought best to put our in-house team of data scientists onto the task of answering our customers’ key questions and compiling the results in one place.
We have our own, cutting-edge methodology for inviting respondents into our surveys that’s proven to produce more accurate – and faster -results, from a broader range of consumers than other methodologies commonly used by other online consumer research platforms. By taking advantage of the latest technology we’re able to be more efficient and faster in our efforts to recruit survey respondents.