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Creativity is part of the job description for PRs; you have to be able to find stories where they might not be immediately visible. And then find ways to get eyeballs on those stories in noisy newsrooms. It’s a challenge!
Depending on your industry, you might not think of data – traditionally the focus of scientists and mathematicians – as an important tool in your toolkit, but data and creativity are increasingly being fused together. Data is becoming a source of creativity, inspiring both product innovation and marketing.
For PRs, consumer data offers a deep pool of inspiration for campaigns. And with self-service consumer research tools available, it doesn’t have to mean commissioning a market research agency for hugely expensive projects.
In a matter of hours, you can have surveys up and running as well as the results in your hands! This means you can be responsive to national news stories, or act quickly when your client needs a publicity boost.
In this guide, we’ll look at the different ways you can use consumer data for impactful PR campaigns. We’ll also cover survey creation and how to expertly analyse the figures so you can find facts that make journalists sit up and take notice.
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)