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Beyond the realm of the personal, macro global events have dramatically affected consumer finances in Britain this past year. An unstable political climate caused a lot of worry over the future of the pound, which led to consumers facing more expensive holidays, lower interest rates, and uncertain property prices.
Brands have been working hard to adapt and create offerings that will resonate with consumers in such a climate. Online banks are growing in size and in number, with many offering budgeting as part of the service. The presence of ‘Pay Later’ services is growing too, as these businesses partner with major retailers to integrate a credit option into the online shopping experience.
How is this shifting landscape affecting the British population? Our 2019 Consumer Finance report explores the economic behaviours and attitudes of people in the UK at the moment. We’ve unearthed key patterns in how behaviour differs across ages and areas, offering up insight into how best to target consumers when it comes to their finances.
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)