The attention economy has moved. Has your budget?
Most media plans are still built around reach: impressions, GRPs, subscriber counts. But Attest's 2026 media consumption research shows a widening gap between reach and real attention – and brands paying for the first while assuming they're getting the second are undoubtedly wasting budget. Join Attest for a fast-moving, evidence-led look at five findings that should change how you plan, buy and create for attention in 2026, followed by a fireside chat with Acast on why podcasts might be the exception to all of it.
Who should attend
Insights, advertising, marketing and media planning professionals at consumer brands who want an evidence-based view of where attention is shifting in 2026, and where their current media plan might be getting it wrong, across both the US and UK.
What you’ll learn
- Why your TV budget might already be outdated, whether you’ve noticed or not
- Why the platform your brand safety team worries about most isn’t the one with the strongest hold on audiences
- Why paying for “reach” on TV doesn’t mean you’re getting attention, and what that’s actually costing you
- The exact point at which extra ad frequency stops working and starts actively annoying your audience
- Why cutting corners with AI-generated creative could be quietly costing you Gen Z
- Why podcasts might be the one channel not playing by these same rules, straight from Acast
Speakers
Sam Killip – VP of Insights, Attest
Guides the session, and leads the conversation with Acast.
Nick White – Head of Strategic Research, Attest
Walks through the five headline trends from Attest’s 2026 US and UK media consumption research.
Tommy Walters – Senior Director, Global Research & Insights, Acast
Joins for a dedicated fireside chat on what the report’s findings mean for podcasts specifically.
