Our latest F&B trends report, that explores what British grocery shoppers are hungry for in 2021, reveals that 30% of UK consumers say they actively try to buy from environmentally friendly brands.
Issues like food waste, plastic packaging and recycling are at the forefront of people’s minds. Businesses can no longer just ‘talk the talk’ when it comes to sustainability and ethical products/services, consumers expect real action and are willing to invest in those that succeed.
So, what challenges and opportunities does a sustainability strategy raise for the modern brand? Where can you start to successfully future-proof your strategy to appeal to the modern consumer?
Join Sarah Hollinshead, Head of Content at Attest, alongside Louisa Ziane, COO at Toast Ale, Ashley Anzie, Senior Continuous Insights Manager at The Kraft-Heinz Company, and Jacq Ellis-Jones, Marketing Director at Pip & Nut, as they discuss how to successfully implement sustainable practices into a business.
Topics up for debate:
- What sustainability looks like within each brand
- How the COVID-19 pandemic has impacted sustainability practices
- Balancing costs and ESG factors for your products
- Measuring the success of your actions
- How consumer insight can help with hitting the mark
In our current fast-paced and ever-changing society, take action now and reap the rewards for years to come.