How it works
By Use Case
New product development
Facing up to food insecurity
5 key ways confectionery brands can improve in-store strategy
Navigating the brand loyalty crisis
The squeezed consumer 2023 (US)
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
Learn from Attest’s experts in the Consumer Research Academy.
Get a head start with survey templates written by our research experts.
Need help with the Attest platform? Get answers and chat with the team.
With creative testing you can find out what consumers think about your marketing creative before you launch it to the world.
You know all of those beautiful assets your creative team has been busy producing? Wouldn’t it be amazing if you could compare different versions to find out which will give you the best results?
Creative testing does exactly that!
In a nutshell, testing your creative reduces the risk of your marketing materials being a flop. It could be a TV ad, a billboard layout or a new logo.
By testing your assets with your target audience you’ll find out their reaction and sentiment towards them, and use that insight to inform your next steps.
Sometimes a piece of creative work is launched that falls flat, or worse.
Take a lesson from the Olympics. While the London 2012 games were a triumph overall, the official logo was ridiculed from the off, and a petition to replace it gathered tens of thousands of signatures.
What lesson was learned from London 2012? Make sure you test your logo before launching it to the world.
If you want to test multiple creative assets, there are two main types – monadic and sequential. Don’t worry, they sound far more complex than they actually are!
For monadic testing, your audience is split into as many groups as the number of assets you’re testing.
So if you have three logos to test, you’ll have three groups of people, each analysing a different design. This is for when you want more detailed and in-depth responses from your audience.
Sequential testing is when your audience remains as one group and each individual analyses your assets, one after the other.
You get more data and responses per asset, but it’s likely to be less in-depth in its nature.
The results from your creative testing should give you a good idea of how your audience feels about what you’ve presented to them.
You can then use this knowledge to progress – whether that means you need to go back to the drawing board because of some negative or constructive feedback, or whether you’ve blown them away with your creative from the off.
Either way, you’ll come out of your creative testing more knowledgeable than you went in, and feel confident in your marketing decisions.
Get opinions on your creative!
Ask 125 million people in 58 markets globally what they think about your marketing assets—and make sure your potential customers love them!
The Complete Guide to Creative Testing
Check out our free Complete Guide to Creative Testing and discover how easy it is to start testing your creative assets before you release them into the wild.
Senior Content Marketing Manager
9 min read
10 min read
3 min read
Fill in your email and we’ll drop fresh insights and events info into your inbox each week.
* I agree to receive communications from Attest.
You're now subscribed to our mailing list to receive exciting news, reports, and other