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Nearly a quarter of Americans have pulled back on online spending sprees in the last six months, our annual direct-to-consumer (D2C) report shows.
A significant section of the American public has pulled back on online shopping in the last six months, our latest direct-to-consumer (D2C) report shows.
A quarter (25%) of American shoppers have spent less money online in the last six months, according to a nationally-representative survey of 2,000 of working-age Americans.
While the majority (42%) say they’ve spent the same amount of money over the same period of time, 33% admit to spending more, potentially due to rapidly rising costs across all consumer goods sold online.
The research from Attest’s US direct-to-consumer (D2C) report 2022 shows that the booming growth seen by many online retailers during the pandemic looks set to be cut back down to size by the cost of living crisis. It also finds a mixed outlook in American consumer sentiment for online shopping for the next six months:
The yearly report aims to build a comprehensive picture of American consumers and how they shop online. We found:
Jeremy King, CEO and Founder of Attest, said of the research: “This research finds that a sizable section of Americans have pulled back their online shopping within the last six months, spelling one of the first lulls in ecommerce since the pandemic boom. The outlook for the rest of 2022 sees an expectation from most consumers that they will either maintain or increase their spending but with weaker purchasing power due to inflation.
“Despite this environment, it is clear that Americans have also made D2C brands a key part of their shopping habits and the good news is that nearly a third of US consumers see these brands as more competitive on pricing than their main street competitors. This perception may be an essential differentiator for D2C brands during tough economic headwinds faced by consumers.”
US direct-to-consumer report 2022
What effect is inflation having on D2C shoppers? Get the latest consumer data from 2,000 Americans in this must-read report.
Senior Content Writer
Bel has a background in newspaper and magazine journalism but loves to geek-out with Attest consumer data to write in-depth reports. Inherently nosy, she's endlessly excited to pose questions to Attest's audience of 125 million global consumers. She also likes cake.
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