Attest's Customer Research Lead Nick White joined the On&Off podcast to talk through the latest insights into alcohol consumption in the US among Gen Z.
What is Gen Z drinking? Are their attitudes to alcohol different from other generations? And if they’re not drinking in the same way, what are they consuming instead?
In our latest US Consumer Trends Report, you’ll find out how people are feeling about the year ahead – and how this reflects in their shopping behaviors.
Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.
