Listen to the latest Gen Z alcohol trends

Bel Booker

Senior Content Writer

Last updated on
January 13, 2025

Attest's Customer Research Lead Nick White joined the On&Off podcast to talk through the latest insights into alcohol consumption in the US among Gen Z.

Table of contents

Nick talks through our recent research into how Gen Z in the US feel about alcohol.

What is Gen Z drinking? Are their attitudes to alcohol different from other generations? And if they’re not drinking in the same way, what are they consuming instead?

Head to Beverage Dynamics to hear the full episode.

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Bel Booker

Senior Content Writer

Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.

See all articles by Bel

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