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How to Minimise Bias in Survey Research

This may sound obvious, but survey research only has value if the results are valid. However, many brands are basing decisions on unreliable surveys.
10 minute read

What’s £1 Worth?

What’s £1 Worth?
4 minute read

How to Take Your Innovation Workshops to the next Level

‘Whenever you’re guessing, think of Attest’.
7 minute read

Do Brands Look Better Stripped Back? We Have the Answer!

Do Brands Look Better Stripped Back? This was a fascinating design project kicked off by the talented Mehmet Gozetlik, all the way back in 2010 as part of a project called ‘Minimalist effect in a ...
5 minute read

How The Jones Effect Can Help Brands Better Understand Consumers

‘The outside influences are always pouring in upon us, and we are always obeying their orders and accepting their verdicts. The Smiths like the new play; the Joneses go to see it, and they copy the ...
4 minute read

7 Epic Fails That Consumer Testing Can Help You Avoid

If you don’t listen carefully to consumers, it’s easy to get things wrong - even major brands have experienced epic fails because they were too complacent to get feedback first.
10 minute read

The Biggest Consumer Frustrations You Could Be Solving

Everyone’s got a pet peeve.
4 minute read

Simpson’s Paradox: When the Data Just Doesn’t Seem to Add Up

Tom and Sally throw a ball through a hoop over two days. In total, they each throw the ball the same number of times.
4 minute read

How to Write a Customer Survey to Get Actionable Insights

If you’ve never done it before, sitting down to construct a customer survey can seem a pretty daunting task. How do you ask questions that will dig deep and deliver information that will be truly ...
10 minute read

Denominator Neglect: What You Need to Know

Picture two urns stood on a table in front of you. You’re given the opportunity to pick a marble from one of them, and drawing a red marble wins a prize.
4 minute read