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5 key ways confectionery brands can improve in-store strategy
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Every quarter we survey British consumers on their brand awareness and preferences in relation to the holidays and travel industry. Our latest insights into this industry can be found below.
To compile this quarter’s holidays & travel brand index below, we looked at three things:
What a quarter it’s been for British travel. Beloved brand Thomas Cook ceased trading overnight, leaving travellers in turmoil and the looming uncertainty of Brexit continues to have Brits exercising restraint and tightening the pursestrings when it comes to exploring overseas.
Holidays usually aren’t small purchases – they’re an investment of money, time, and effort. All of that means that holiday & travel brands need to fight ever-harder to win consumer trust, and stand out from the crowd as a memorable and reputable brand.
Each quarter we ask consumers to rank the top 10 holiday and travel brands they’ve named in eight categories: reliability, convenience, customer service, price, trust, online presence & website, memorable branding & adverts and variety of trips available. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1,000 people in the UK (aged 18+), surveyed in January 2019.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the health and wellness sector, as determined by real consumers.
What does that mean?
When we say ‘platform agnostic’, we mean the results are not influenced by any particular method of collecting them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a more accurate view of a brand’s strength in its category.
Learn more about why we think this is the best methodology for Brand Intelligence.
Brand Index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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