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Every quarter we survey British consumers on their brand awareness and preferences in the finance industry. We’re reliable like that. Q4, let’s do this.
To put together this quarter’s finance brand index, we looked at three things:
The UK is in a period of uncertainty. One minute we’re barrelling towards a recession, and the next we’re on track to avoid one. All of that inconsistency is changing the way we’re thinking about banking, savings, and spending money. Combine that with a surge of Fintech companies disrupting the industry, and you’ve got a landscape that’s subject to change.
As London overtakes New York for Fintech investment, are consumer’s minds with the challenger brands bringing a technological edge to consumer finance? Or are they still partial to the traditional banking experience? One thing’s for certain – in a time of financial uncertainty, positive sentiment is more valuable for finance brands than ever.
Each quarter we ask consumers to rank the top 10 finance brands they’ve named in eight category-specific attributes. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 2000 people in the UK (aged 18+), surveyed in January 2019.
Consumer Finance Report 2019
The world of consumer finance is welcoming new tech – but are consumer banking habits changing with the times? Stay on top of the industry with our Consumer Finance Industry Report for 2019.
The Attest brand index is a platform agnostic measure of a brand’s total brand equity in the health and wellness sector, as determined by real consumers.
What does that mean?
When we say ‘platform agnostic’, we mean the results are not influenced by any particular method of collecting them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for Brand Intelligence.
Brand index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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