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Every quarter we survey British consumers on their brand awareness and preferences in relation to the health and wellness industry. Our latest insights into this industry can be found below.
To compile this quarter’s Health & Wellness Brand Index below, we looked at three things:
As the colder weather starts making an appearance, and we get closer to a new set of New Year’s resolutions, health is as important as ever. With colder, darker nights comes a stronger urge to curl up on the sofa, forgetting our exercise regimes in the process, and people need that extra kick from a great health brand to get them going again. And when the latest bug starts flying around, we rely on our favourite health brands to keep us ticking along, with medicines, vitamins, or healthcare when we really need it.
Each quarter we ask consumers to rank the top 10 health and wellness brands they’ve recalled in eight category-specific attributes. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
The Attest brand index is a platform agnostic measure of a brand’s total brand equity in the health and wellness sector, as determined by real consumers.
What does that mean?
When we say ‘platform agnostic’, we mean the results are not influenced by any particular method of collecting them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for band intelligence.
Brand index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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