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Every quarter we survey British consumers on their brand awareness and preferences in relation to the restaurant and fast food sector. Our latest insights into this industry can be found below.
To compile this quarter’s restaurant & fast food brand index below, we looked at three things:
What’s going on in the world of restaurants and fast food? Consumer eating habits are changing by the day – there’s more emphasis on dietary requirements than ever before, and more understanding about what’s actually in the things we eat.
Our future of food & drink report revealed that a huge number of people are switching to and maintaining a plant-based diet, or at least reducing the amount of meat they eat, as well as more closely monitoring their sugar intake. The pressure is on for restaurant and fast food brands to match the changing needs of more health-conscious consumers, and to keep their brand front-of-mind. You can check out our future of food & drink report below for detailed insights into how consumers want the food industry to change:
The future of food and drink report 2019
In 2019, diets are changing, and it’s arguably more important than ever before that they do. Are you up-to-speed on how food and drink is faring? Get the rundown on consumer habits, concerns, and intentions in the Future of Food and Drink Report 2019.
Each quarter we ask consumers to rank the top 10 restaurant and fast food brands they named in eight category-specific attributes. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
The Attest brand index is a platform agnostic measure of a brand’s total brand equity in the health and wellness sector, as determined by real consumers.
What does that mean?
When we say ‘platform agnostic’, we mean the results are not influenced by any particular method of collecting them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for brand intelligence.
Brand index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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