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Every quarter we survey British consumers on their brand awareness of, and preferences in, the alcohol industry. Our latest insights into this industry are detailed in this article.
To compile this quarter’s alcohol brand index below, we looked at three things:
With the festive season approaching, perceptions of alcohol brands can shift a bit. Some brands start to appear in holidaying households, ready to be gifted or shared around as part of festive tradition. Drinks that are best suited for a warm summer evening are pushed to the back of the shelf, as seasonal favourites take the limelight. Which brands will consumers be calling upon this season, and which will they be giving a miss?
Each quarter we ask consumers to rank the top 10 alcohol brands they’ve named in eight category-specific attributes. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
The Attest brand index is a platform agnostic measure of a brand’s total brand equity in the alcohol sector, as determined by real consumers.
What does that mean?
When we say ‘platform agnostic’, we mean the results are not influenced by any particular method of obtaining them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a much more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for Brand Intelligence.
Brand index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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