Attest raises $60 million Series B to empower brands with continuous consumer insights

Market research platform Attest has raised $60 million in Series B funding, to continue its mission in helping brands be truly customer centric via continuous insights. The round brings the total funds invested in the company to over $85 million. 

Attest has achieved record revenue growth during the pandemic, driving the accelerated importance of customer and market understanding to organisations who are seeking competitive advantage and business growth. Attest has continued to support and grow its ever-expanding roster of clients, including Microsoft, Santander, Walgreens/Boots, Wise, Klarna, Organic Valley and Fabletics. 

This latest round will help further accelerate Attest’s already rapid expansion in both Europe and North America, as well as the company’s mission to make high quality research simple, fast and powerful for everyone on a continuous basis. 

The intuitive SaaS platform aims to make checking ideas and actions with target consumers as second-nature as checking the time, so every business decision can be grounded in data. Using Attest’s unique technology, surveys can be created and distributed to target consumers in as little as 90 seconds and results are significantly higher-quality, more reliable, representative, and delivered faster than ever possible before. This self-serve technology is supported by Attest’s in-house team of research experts, leading to trustworthy data that brands can rely on.

Attest’s Founder and CEO Jeremy King says: “This latest funding round and our exponential growth in the last 12 months reflects the importance of what we do here at Attest, and the value that we bring to brands. During one of the fastest-evolving and most uncertain times, we have provided clarity and confidence for our clients, empowering them to make informed decisions with consumer data, to help organisations of all sizes survive and thrive during a pandemic.

“Complex, unreliable or quick-and-dirty data sources, as well as slow and expensive research agencies, no longer have to be the norm. By removing the difficulty of directly interacting with target consumers – the groups that businesses need to know the most, but can naturally reach the least -brands can access the most important inputs and data on a continuous basis, and get insight when they need it, wherever they need it. 

“We’re thrilled at all the possibilities that this latest funding round unlocks. The consumer voice will remain the most important voice for businesses, and that’s why we are all so excited to be able to boost more and more brands in more markets.”

Attest’s latest funding round includes leading global venture capital firm NEA, tech investment firm Kismet, and several other undisclosed large investors. Silicon Valley giant NEA, with more than 250 portfolio company IPOs among the firm’s nearly 700 successful exits, has now invested across multiple Attest funding rounds. NEA has backed seminal SaaS, data analytics and consumer-centric businesses throughout its 43-year history including Salesforce, Tableau Software, Duolingo, Elastic, Groupon and Robinhood. 

Colin Bryant, Partner, NEA says: “Today’s investment underscores our commitment to Attest and our belief in their stellar team and innovative technology, which is revolutionising access to high quality consumer insights for brands around the world at such an exciting scale. 

“In the current climate, the need to tap into consumer behavior has never been higher, and we’ve seen how Attest has facilitated growth for brands across the pandemic. We foresee the demand for consumer data only getting stronger.”

Asheque Shams, General Partner at Kismet adds: “Attest is on a trajectory to overtake all incumbents in the market research space, and has its eyes firmly on the largest prizes. We are a startup investment firm with a mission to help fast-growing tech companies reach their greatest potential, so we are immensely excited to partner with Jeremy and team.” 

Attest’s head count has increased from 70 employees in early 2020 to over 140 today, spread across the company’s London and New York offices. Ambitious growth plans will see that number reach 200-250+ in the next 12 months.

Attest’s consumer reach has also increased, with brands now able to access more than 110 million people in 49 countries. Via Attest, this power is now open to any user, in any B2C company.  


For Press enquiries and interview requests with Jeremy King, please contact: [email protected]

Jeremy King


Jeremy founded Attest in mid-2015, following 9 years leading global teams across industries at McKinsey & Company. He holds an MBA from Harvard Business School, originally trained as a scientist with a focus on genetics, ecology and animal behaviour, and also helps to improve state primary schools with his charity work.

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