What’s the biggest US brand in trading and investment fintech?
February 1, 2021
3 min read
We surveyed 500 US consumers to find out prompted and unprompted awareness of some of the biggest players in trading tech. The survey includes Acorns, eToro, Fidelity, Robinhood, Stash, TD Ameritrade and Webull.
Coronavirus has had a huge impact on the American economy. And with more consumers looking to take better control of their finances, it’s created an opportunity for fintech challenger brands.
This is especially true in the trading and investment sector, which a growing number of US consumers are interested in exploring. To find out which brands are currently winning the hard-fought battle for share of mind in trading and investment tech, we surveyed 500 US consumers.
We have analyzed prompted and unprompted awareness of some of the biggest players, including Acorns, eToro, Fidelity, Robinhood, Stash, TD Ameritrade and Webull, as well as looking at how consumer mindsets have changed as a result of the pandemic.
At 55%, Fidelity is the most recognized trading and investment brand
51.5% of those with a financial app plan to invest in 2021
And 77% want to manage their money better this year
We found that unprompted brand awareness for trading and investment apps was quite low (see full report) but prompted awareness is high. Almost half of respondents said they’d heard of all the brands in the survey besides eToro and Webull.
Results: likelihood to purchase in 2021
With the threat of coronavirus ongoing and the prospect of recession looming, it’s not surprising that saving and improving money management are at the top of people’s list of things to do in 2021. However, more than half our survey participants intend to invest in 2021 suggesting investment tech may be playing a role in making investing more accessible.
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Bel has a background in newspaper and magazine journalism but loves to geek-out with Attest consumer data to write in-depth reports. Inherently nosy, she's endlessly excited to pose questions to Attest's audience of 100m global consumers. She also likes cake.