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The squeezed consumer 2023 (UK)
2023 UK media consumption report
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Every quarter we survey British consumers on their brand awareness and preferences in relation to the restaurant and fast food sector. Our latest insights into this industry can be found below. Plus, in Q1 of each year we dive even deeper into the data to create an in-depth report on the state of the industry.
To jump straight to our 2019 restaurant & fast food brand index report, click below:
To compile this quarter’s restaurant & fast food brand index below, we looked at three things:
Our recent future of food report revealed some of the UK’s new and surprising eating habits. For instance, over half of consumers are actively trying to reduce their sugar intake, and 26% are consciously reducing the amount of meat they eat.
With changing eating habits that are fueled by science, the environment, governmental laws and the consumer tastes, restaurants need to keep their ear to the ground to keep up. If brands fail to match consumers’ calls for healthier, more plant-based diets, they could be replaced by a competitor.
Each quarter we ask consumers to rank the top 10 restaurant and fast food brands they named in eight category-specific attributes. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
The Attest brand index is a platform agnostic measure of a brand’s total brand equity in the health and wellness sector, as determined by real consumers.
What does that mean?
When we say ‘platform agnostic’, we mean the results are not influenced by any particular method of collecting them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for brand intelligence.
Brand index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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