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Every quarter we survey British consumers on their brand awareness and preferences in relation to the holidays and travel industry. Our latest insights into this industry can be found below. Plus, in Q1 of each year we dive deeper into the data to create an in-depth report on the state of the industry.
To jump straight to our 2019 Holidays & Travel Brand Index Report, click below:
To compile this quarter’s Holidays & Travel Brand Index below, we looked at three things:
Holidays can be stressful at the best of times; finding the best deal, buying and packing the right clothes, budgeting and exchanging your money. Add to that a turbulent summer of flight cancellations and airport strikes in the UK, and consumers might be left wondering if they should just stay at home.
In this climate, travel brands need to work hard to win and retain the trust of consumers, who spend their hard-earned savings on holidays that are meant to bring positive memories, not memories of long airport stays while they wait for a rearranged flight!
Each quarter we ask consumers to rank the top 10 holiday and travel brands they’ve named in eight category-specific attributes: reliability, convenience, customer service, price, trust, online presence & website, memorable branding & adverts and variety of trips available. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1,000 people in the UK (aged 18+), surveyed in January 2019.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the health and wellness sector, as determined by real consumers.
What does that mean?
When we say ‘Platform Agnostic’, we mean the results are not influenced by any particular method of collecting them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a more accurate view of a brand’s strength in its category.
Learn more about why we think this is the best methodology for Brand Intelligence.
Brand Index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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