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Every quarter we survey British consumers on their brand awareness and preferences in relation to the sports industry. Our latest insights into this industry can be found below. Plus, in Q1 of each year we dive deeper into the data to create an in-depth report on the state of the industry.
To jump straight to our 2019 sports brand index report, click below:
To compile this quarter’s sports brand index below, we looked at three things:
It’s already been a great summer for sports; the English team won the Cricket World Cup, at the very same time that Djokovic won the Wimbledon men’s singles title in a nail-biting five-hour match. Meanwhile, a record number of UK viewers (11.3 million) tuned in to see Sweden knock England out of the Women’s Football World Cup, leading FIFA to pledge to increase the number of teams involved in the 2023 competition.
A packed schedule of sporting events means countless opportunities for sports and non-sports brands who pair themselves up in the TV media slots. The increasing success of the Women’s World Cup, in particular, offers a new and potentially lucrative sponsorship opportunity for the right brands to appeal to a new segment of sports viewers.
Each quarter we ask consumers to rank the top 10 sports brands they’ve named in eight category-specific attributes: Inclusivity, memorable branding and adverts, having the newest technology, trust, trend-setting, service, price, quality. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1,000 people in the UK (aged 18+), surveyed in January 2019.
The Attest brand index is a platform agnostic measure of a brand’s total brand equity in the health and wellness sector, as determined by real consumers.
What does that mean?
When we say ‘platform agnostic’, we mean the results are not influenced by any particular method of collecting them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a more accurate view of a brand’s strength in its category.
Learn more about why we think this is the best methodology for brand intelligence.
Brand index data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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