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Please note: This is not the most recent Brand Index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent Brand Indexes.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Sports sector, as determined by real consumers.
What does that mean?
When we say ‘Platform Agnostic’, we mean the results are not influenced by any particular method of obtaining them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and gives us a much more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for Brand Intelligence.
For the Holiday & Travel Brand Index, we look at three things:
Our data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65.
To jump straight to our 2019 Holiday & Travel Brand Index Report, click here.
Spring is in full swing and summer holidays are edging closer. Whether Brits are looking for an adventure in a far-flung land, or keeping their fingers crossed for sunshine on their staycation, they need the help of brands when booking their travel. In an industry that moves with the seasons, we think there might have been some shake ups in the travel market in the last 3 months.
Each quarter we ask consumers to rank the top 10 holiday and travel brands in eight category-specific attributes. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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