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Which sports brands are winning the battle for consumers' attention and admiration? Check out our latest Sports Brand Index to discover the top 10 brands in the sector ranked by Total Brand Equity, and key takeaways for the industry based on how metrics have changed since last quarter.
Please note: This is not the most recent Brand Index. If you’re right where you want to be, read on. If you’re looking for the latest data, click here for our most recent Brand Indexes.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Sports sector, as determined by real consumers.
What does that mean?
When we say ‘Platform Agnostic’, we mean the results are not influenced by any particular method of obtaining them, like looking exclusively at social media mentions or at brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in their category.
Learn more about why we think this is the best methodology for Brand Intelligence.
To determine the Sports Brand Index, we look at three things.
Our data is gathered every quarter from a nationally representative survey to 1,000 UK consumers aged 18-65. Click to view report
A lot can happen in three months. What was cutting edge at the start of the year can be copied by competitors a dozen times over in a month or so. Trust in a brand can be lost overnight, or it can gradually rebuild over months and years, as we discovered this quarter…
Each quarter we ask consumers to rank the top 10 sports brands in eight categories. These are attributes that every sports brand worth their weight should aim to win, including offering the latest technology, and being an inclusive brand for all consumers. Here are the main winners, losers and movers this quarter:
The report includes:
The report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed in January 2019.
Click to view report
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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