The Attest brand index is a platform agnostic measure of a brand’s total brand equity in the entertainment sector, as determined by real consumers.
What do we mean by ‘platform agnostic’? We mean the results are not influenced by any particular method of obtaining them, such as looking only at social media mentions, or brand search terms. This reduces bias and provides a much more accurate view of a brand’s strength in any given category.
To determine the entertainment brand index, we look at three things.
Percentage of unprompted brand recall within a named category e.g. ‘alcohol’ ‘fashion’ or ‘travel’
How likely a person is to purchase your particular brand (purchase intent)
How likely a person is to recommend your brand (Net Promoter Score)
Our data is gathered every quarter from an online survey sent to a nationally representative panel of 1,000 UK consumers aged 18-65.
Top 13 entertainment brand leaders by unprompted brand recall, ranked by total brand equity
121 different brands were named.
A brand had to have 1.2% of unprompted brand recall to be in the top 13 brands, with the most recalled brand, Netflix, scoring a sizeable 15.9% of brand recall.
In the top brands mapped in the entertainment brand index, the average brand strength score is 91.53. PlayStation has the strongest at 150, while HMV’s negative NPS left it with the weakest brand strength score at 8.33.
Within the Top 13 brands, the average total brand equity score is 461.54, with both Netflix and Sony scoring total brand equities over 1,000.
The overall furniture and homeware industry Net Promoter Score is 38.5%, a statistic mirrored when focussing on the top 13 brands, as NPS amongst these brands is 38.07%.
Here is how people described the entertainment brands that came top of mind during unprompted brand recall:
The full report
The report includes:
The UK’s leading entertainment brands for awareness, purchase intent and Net Promoter Score
Overall brand strength and total brand equity index
Industry averages and market dynamics
Key takeaways for the UK entertainment industry
This report is based on a nationally representative survey of 1000 people in the UK (aged 18+), surveyed between 1st March 2018 – 6th March 2018.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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