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Facing up to food insecurity
5 key ways confectionery brands can improve in-store strategy
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The data for each Brand Index is gathered from 1,000 nationally representative UK consumers aged 18-65, surveyed once per quarter.
We ask respondents to consider the industry in question (12 industries in total), and proceeded with questions on three key metrics:
NPS is calculated as the number of promoters (those who voted 9 or 10) minus the number of detractors (those who voted 6 or less), while passive respondents (who voted 7 or 8) are removed from the calculation. If 100% of respondents were brand promoters the brand would score an NPS of 100, and if 100% of respondents were brand detractors the brand would score an NPS of -100.
These three metrics are combined to give two overall scores for each brand named in the report:
Click here for more information on the metrics you can use to establish the health of your brand.