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We ask 20 huge media consumption questions that will help define your marketing strategy; and of course we have the answers to them too.
According to Marketing Week, marketers in the UK had a media spend of £21.4bn in 2016, up 3.9% year on year, with almost all of that growth being ploughed into digital channels.
Yet P&G’s CMO, Mark Pritchard, set off a fire storm at the start of 2017 by declaring the world of online media buying “murky at best, and fraudulent at worst.” Given P&G spent $7.2 billion in advertising alone in 2016 (globally), his is a viewpoint everyone needs to listen to.
But how can brands get a better handle on where to spend their money to reach the audiences they want to engage with? How can you match your marketing budget to media habits and stop wasting money? Is digital always the answer?
It all starts with robust insights.
That’s why we’ve taken the liberty of asking the big quesitons, and getting the answers to them. They’re all published for free in our Q3 Media Consumption report, which takes a detailed look at the habits of a nationally representative sample of 1000 UK consumers.
What kind of questions will it answer? Here are 20+ to get you started…
By downloading the free 41-page media consumption report, you’ll also gain access to the original data set and analytics dashboard that we used to write the report, so you can ask these very specific questions and get the answers your business needs.
You can simply click on any demographic filters that match your customer profiles, providing you with a customised understanding of the media habits for your specific target audience.
View the report and access the download now.
Our in-house marketing team is always scouring the market for the next big thing. This piece has been lovingly crafted by one of our team members.
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