The phantom sponsors: why Walkers, Heineken and Guinness are winning the World Cup without paying for it
New research reveals nearly a third of UK fans think Walkers sponsors FIFA World Cup 2026 — despite the brand having no official deal.
Liam Leahy
Liam’s background was previously on the client experience side; he’s now spent three years on the Customer Research Team. His key motivator is seeing our clients take valuable insights from their results, seeing the impact that feedback will have.
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