Measuring brand health in competitive markets: awareness, perception, and purchase intent
In a crowded market, knowing your brand is strong is not enough. You need to know exactly where you stand relative to everyone else, and why.
Liam Leahy
Liam’s background was previously on the client experience side; he’s now spent three years on the Customer Research Team. His key motivator is seeing our clients take valuable insights from their results, seeing the impact that feedback will have.
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