Our Free Creative Testing Survey Template
A free creative testing survey template to understand which creative is most effective with your target audienceGet started with this template
What is Creative Testing?
Creative testing is a way to compare two or more creative assets or messages, to identify which is best at driving results with the right consumers. It’s the best way to make sure your creative resonates before getting that expensive ad spot or shelling out for a complete branding overhaul.
A lot goes into a piece of creative. The design, messaging, and copy all matter, and there are many other nuances, like size and placement, that determine how it resonates.
We’ve all felt the pain of releasing a piece of creative, whether it’s a new packaging design or a video ad, into the wild and not seeing the results we hoped for. It’s a costly mistake, both in terms of money and valuable time. So what if you knew which creative your target audience prefers before launching a campaign?. Or, what those audiences didn’t like about your competitors’ ads, so you could position your brand favourably against them?
By running creative testing surveys, you’ll gather feedback on creative assets to help improve the final product. Whether you’re aiming to heighten awareness of your brand, drive conversion, or bolster your reputation, you’ll be able to foresee how a message or creative output will impact your overall business goal, and optimise for the best possible results.
By making regular creative testing a part of your marketing process, you’ll save money and time, and most importantly, you’ll create the happiest possible prospective customers. not to mention have happier prospective customers). The best part? Once you know what your audience likes, you’ll be able to use the learnings gathered as-you-go to optimise future projects.