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Smart features, simple outcomes
Track brand health and performance
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Get a head start with survey templates written by our research experts.
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Measure the ROI of brand building and where you can win against your competitors with our brand tracking survey template.
*no credit card needed
Our intuitive platform makes it easy to ask the questions you need answering on your brand and competitors.
Access to 125 million people in 59 countries and use our filters and quotas to make as niche as you need.
Receive quick and quality data and then use our results dashboard to interact with the data and see insights.
Brand health is one of the most crucial things for any marketer to stay on top of. And ‘health’ is made up of so many brand health metrics: brand awareness, brand attributes, brand associations, brand perception, brand equity – the list goes on! This free brand tracking survey template will help you measure all the above with your target audience, to get a sense of how effective your marketing activities have been and how your brand fares in relation to your competitors.
Brand performance is challenging for growing businesses to measure without in-depth market research access. But in order to assess the effectiveness of marketing campaigns (and commit budget to future brand-building projects), it’s crucial that brand tracking metrics make up part of your measurement stack. Because a strong brand has an ROI attached to it.
Key metrics to fold into your brand tracking research include:
In order to assess the effectiveness of marketing campaigns it’s crucial that brand tracking metrics make up part of your measurement stack
Now that you understand what to measure in a brand tracking survey, the question becomes…why should you run one? Running a full brand audit can have huge benefits, including (but not limited to!):
Brand tracking gives you the evidence needed to better understand impacts of brand building. It puts data behind how many potential customers know your brand, whether you’re top of mind and how you rank among your competitors.
Brand trackers help you measure brand awareness, brand perception and purchase intent. Find out how many of your target audience are existing customers and if not, why not. Understanding consumer perception of your brand is the key to validating your ideal customer and aligning your messaging.
It’s often hard to work out what’s working and what’s not when it comes to brand marketing. Brand tracking surveys can throw light on this unknown with consumer insight.
Our research experts have created free survey templates to get you started. To use our brand tracking template, all you need to do is sign up for an account.
Luckily, you don’t need to be an expert researcher to track your brand and competitors in the market. Just use our template!
To use the brand tracker survey template just sign up to Attest. Or, if you’re already a customer, sign in to the Attest dashboard and get going. You’ll be able to choose the template when you begin creating a survey. We’ve got several other survey templates and survey questions available to choose from, so keep your eyes peeled for those too!
Attest is an always-on, end-to-end survey platform where you can draft your own survey questions, target audiences and surface actionable insights, all in one place and in real-time. Unlike working with a research agency or conducting a focus group, Attest’s is a best-in-class technology platform that is truly end-to-end. With built-in demographic breakdowns, 7 different question types, and respondents at the ready, you can test a new idea, track brand awareness, and uncover consumer trends all in one platform.
With our professional plan you can access our audience of 125 million consumers across 59 markets, with our free plan you can still make use of our powerful survey builder and analysis platform, while sending surveys to your own contacts.
With our professional plan, customers use us for concept testing surveys, value proposition development, and a ton of new product development.
With our free plan, access the platform for free to set up customer feedback or employee experience surveys to get a feel for what you can do.