The Insight Leader’s Guide to New Product Development

Our 9-step process for building truly consumer-centric new products and services.

What’s inside?

  • The 9 steps your team can follow to take an idea from concept to physical product
  • Consumer insights to gather along the way, to guide the decisions you need to make at each step
  • Evidence for why being data-led is a crucial trait for your NPD team
  • Supporting commentary from Andrew Shanley, Senior UX Designer at Amazon, and Braeden Watts, Innovation Manager at IDEAN

Empowering companies
to Innovate.

Attest Customer Santander Logo Attest Customer Farfetch Logo Attest Customer Gymshark Logo Attest Customer Walgreens Boots Alliance Logo Attest Customer Heineken Logo Attest Customer Klarna Logo