The Insight Leader’s Guide to New Product Development
Our 9-step process for building truly consumer-centric new products and services.
- The 9 steps your team can follow to take an idea from concept to physical product
- Consumer insights to gather along the way, to guide the decisions you need to make at each step
- Evidence for why being data-led is a crucial trait for your NPD team
- Supporting commentary from Andrew Shanley, Senior UX Designer at Amazon, and Braeden Watts, Innovation Manager at IDEAN