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We’ve created this calendar to provide inspiration for research novices – or a refresher for research pros – on the types of projects you could be looking to explore in a calendar year. Every project outlined can be done on Attest, and templates are available in the platform.
Unsure where to start? Contact your Customer Research Manager or head to the Consumer Research Academy below.
If you’re not an Attest customer, and want to discuss any of the below – please contact your Sales representative.
Undertake a consumer profiling project to uncover—or re-affirm—your target audience and their preferences/habits. This can be a once-a-year thing and serves as a north star for your subsequent Marketing activity across the year.
Prioritise creative testing across channels (OOH, online, TV, social media) for your big summer campaign when there’s huge opportunity to target potential customers en masse. What national or global events can you capitalise on? ⚽️🏈 This data can bolster confidence in your decision-making and optimise spending for ad placements.
Launch a wave of your brand tracker for valuable insights and strategic direction. With the results, you’ll be ready to implement change across Q2, or measure the results of past campaigns.
Looking to launch your product with a new partner, or in a new retail environment later in the year? Conduct some consumer research to help fuel your proposition.
A mid year checkin could be due here. Ask in your existing markets, how consumers perceive you, how they feel about your brand, and whether their buying motivations or barriers have changed. You could uncover some real gems of insight.
Launch a wave of your brand tracker for valuable insights and strategic direction. With the results, you’ll be ready to implement change across Q3, or measure the results of past activity.
Think about testing the concept or creative for your big Holiday campaign, or sense-checking the receptiveness of consumers in different categories/markets for your product or service. If that feels like too much for now, explore Halloween instead 🎃
A great time period to conduct market analysis/usage and attitude study for any new category/product ventures or markets. You could consider integrating a Customer Journey survey to capture before, during, and after purchase insights too.
Launch a wave of your brand tracker for valuable insights and strategic direction. With the results, you’ll be ready to implement change across Q4, or measure the results of past activity.
New product or service due to launch in the new year? October is when you might want to stress test the product, packaging or messaging to give you time to make any essential adjustments.
As the nights get longer, focus on brighter topics. Valentine’s Day is a great campaign opportunity, why not explore a PR project to boost your brand awareness? 💕 This survey could provide data for a simple blog article, an annual report, or a big project to be featured in the press that will get more consumers talking about your brand.
Launch a wave of your brand tracker early in the month for valuable insights and strategic direction. With the results, you’ll be ready to implement change across Q1, or measure the results of prior activity. You could specifically use this tracker as a pre-campaign read if you have a big campaign upcoming in January.
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